A produção de conteúdo audiovisual para mídias sociais por não especialistas

Social media can offer audiovisual content produced by many people. Although contents and professional performance of YouTube producers have been previously investigated, the involved audiovisual production process has still been little studied. This work investigated production of audiovisual conte...

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Detalles Bibliográficos
Autores: Oliveira, Jakeline Bandeira de, Silva, Bruno Santana da, Figueira Filho, Fernando Marques
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Brasil
Institución:Universidade Federal do Rio Grande do Norte (UFRN)
Repositorio:Repositório Institucional da UFRN
Idioma:portugués
OAI Identifier:oai:repositorio.ufrn.br:123456789/46669
Acceso en línea:https://repositorio.ufrn.br/handle/123456789/46669
https://doi.org/10.22478/ufpb.1807-8931.2022v18n3.62462
Access Level:acceso abierto
Palabra clave:Processo de produção audiovisual
Conteúdo audiovisual amador
YouTube
Instagram
Audiovisual production process
Audiovisual production amateur
Descripción
Sumario:Social media can offer audiovisual content produced by many people. Although contents and professional performance of YouTube producers have been previously investigated, the involved audiovisual production process has still been little studied. This work investigated production of audiovisual content for YouTube and Instagram by non-specialists. Five producers were interviewed between April and May 2021. The training and experience of the participants were characterized. Theiraudiovisual production wasa collaborative work result. Their pre-production, production and post-production activities are complex, althoughtheyare not specialists and usually havelittletraining inthe area. Participants reported ongoing efforts to produce quality audiovisual content.