As regras da publicidade: do aluno ao profissional
The research will discuss the pertinence of Pierre Bourdieu's social field concept to the comprehension of the scholar universe and of the advertisement's production. In other words, if it's possible to talk about an advertisiment society inside the society itself. To accomplish this...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2024 |
| Country: | Brasil |
| Institution: | Universidade Federal de Santa Maria (UFSM) |
| Repository: | Revista Animus (Santa Maria. Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/90391 |
| Online Access: | https://periodicos.ufsm.br/animus/article/view/90391 |
| Access Level: | Open access |
| Keyword: | Social field Advertising Identitarian speach Campo social Publicidad Discurso identitário Publicidade |
| Summary: | The research will discuss the pertinence of Pierre Bourdieu's social field concept to the comprehension of the scholar universe and of the advertisement's production. In other words, if it's possible to talk about an advertisiment society inside the society itself. To accomplish this task, we chose to analyse the speaches of advertisement students and professionals about their own professional practice in special, those which are related to moral and identitarian aspects. |
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