Relações Públicas e Comunicação Organizacional: o lugar do texto e do contexto
Organizational Communication and Public Relations are two different areas of knowledge and know-how within organizations, with their own unique places, natures, foundations and diverse purposes, although their objectives are the same. The productive co-existence with the differences that separate th...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2009 |
| Country: | Brasil |
| Institution: | Universidade de São Paulo (USP) |
| Repository: | Organicom (Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:revistas.usp.br:article/139011 |
| Online Access: | https://www.revistas.usp.br/organicom/article/view/139011 |
| Access Level: | Open access |
| Keyword: | Comunicación Organizacional. Relaciones Publicas. Cultura Organizacional. Organizational Communication. Public Relations. Organizational Culture. Comunicação Organizacional. Relações Públicas. Cultura Organizacional. |
| Summary: | Organizational Communication and Public Relations are two different areas of knowledge and know-how within organizations, with their own unique places, natures, foundations and diverse purposes, although their objectives are the same. The productive co-existence with the differences that separate their foundations and purposes, provided that they are assumed, shows for professionals of both the areas and for organizations in general that the exercise of opposition and of inequitableness can substantially enrich the list of possibilities for solution of communication problems. |
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