Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.

Tourism has grown considerably with respect to economic activity, that said, technology areas such as technology and marketing are allied to tourism, proposing a diversification of supply in tourist destinations through promotional actions and strategic planning. Thus, we chose the Barreirinhas tour...

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Detalhes bibliográficos
Autores: Mafra, Kennedy Kaufummam Costa, Trindade, Marya Maryanna de Carvalho, Saldanha, Marcelo Aragão, Ferreira, Lissa Valéria Fernandes
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Brasil
Recursos:Universidade Federal de Alagoas (UFAL)
Repositorio:Revista Iberoamericana de Turismo
Idioma:portugués
OAI Identifier:oai:www.seer.ufal.br:article/15958
Acesso em linha:https://www.seer.ufal.br/index.php/ritur/article/view/15958
Access Level:acceso abierto
Palavra-chave:Lençóis Maranhenses
Tourism
Development
Destination Imagem
Turismo
Desenvolvimento
Imagem do Destino
Marketing
id BR_d70fb7a0bde54dfeb7aea48d5c98b81e
oai_identifier_str oai:www.seer.ufal.br:article/15958
network_acronym_str BR
network_name_str Brasil
repository_id_str
dc.title.none.fl_str_mv Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
Análise do marketing turístico e da promoção do destino Lençóis Maranhenses a partir de uma operadora de turismo Potiguar.
title Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
spellingShingle Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
Mafra, Kennedy Kaufummam Costa
Lençóis Maranhenses
Tourism
Development
Destination Imagem
Lençóis Maranhenses
Turismo
Desenvolvimento
Imagem do Destino
Turismo
Marketing
title_short Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
title_full Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
title_fullStr Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
title_full_unstemmed Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
title_sort Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.
dc.creator.none.fl_str_mv Mafra, Kennedy Kaufummam Costa
Trindade, Marya Maryanna de Carvalho
Saldanha, Marcelo Aragão
Ferreira, Lissa Valéria Fernandes
author Mafra, Kennedy Kaufummam Costa
author_facet Mafra, Kennedy Kaufummam Costa
Trindade, Marya Maryanna de Carvalho
Saldanha, Marcelo Aragão
Ferreira, Lissa Valéria Fernandes
author_role author
author2 Trindade, Marya Maryanna de Carvalho
Saldanha, Marcelo Aragão
Ferreira, Lissa Valéria Fernandes
author2_role author
author
author
dc.subject.por.fl_str_mv Lençóis Maranhenses
Tourism
Development
Destination Imagem
Lençóis Maranhenses
Turismo
Desenvolvimento
Imagem do Destino
Turismo
Marketing
topic Lençóis Maranhenses
Tourism
Development
Destination Imagem
Lençóis Maranhenses
Turismo
Desenvolvimento
Imagem do Destino
Turismo
Marketing
description Tourism has grown considerably with respect to economic activity, that said, technology areas such as technology and marketing are allied to tourism, proposing a diversification of supply in tourist destinations through promotional actions and strategic planning. Thus, we chose the Barreirinhas tourist destination of the state of Maranhão, the municipality is the Lencois Maranhenses, known for its beautiful geographical space. And it is from this, that this work aims to analyze the marketing strategies and tourist promotion of Lencois Maranhenses and its current challenges and prospects under the vision of a tourism operator with franchises present in the states of Natal/RN and Fortaleza/CE, which are regions issuing tourists to the destination of lencois. The methodology has a qualitative approach, exploratory and descriptive, however, based on content analysis proposed the Bardin (2008), focusing on this research the aid in describing the results of the research obtained through the research instrument, questionnaire. The results show that there is a lack of communication between tourism operators and the secretary of tourism of the state of Maranhão with regard to actions to promote tourism in Lencois, resulting in difficulties in the disclosure of the destination of tourism in the region.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
"Avaliado por Pares"
Texto
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.seer.ufal.br/index.php/ritur/article/view/15958
10.28998/10.28998/RITURritur.V13.N2.A15958pp.116-13215958
url https://www.seer.ufal.br/index.php/ritur/article/view/15958
identifier_str_mv 10.28998/10.28998/RITURritur.V13.N2.A15958pp.116-13215958
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.seer.ufal.br/index.php/ritur/article/view/15958/11149
dc.rights.driver.fl_str_mv Copyright (c) 2023 RITUR - Revista Iberoamericana de Turismo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 RITUR - Revista Iberoamericana de Turismo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Artigo direcionado a todos
dc.publisher.none.fl_str_mv UFAL
publisher.none.fl_str_mv UFAL
dc.source.none.fl_str_mv RITUR - Revista Iberoamericana de Turismo; v. 13 n. 2 (2023): Volume 13, Número 2, Ano 2023; 116-132
2236-6040
reponame:Revista Iberoamericana de Turismo
instname:Universidade Federal de Alagoas (UFAL)
instacron:UFAL
instname_str Universidade Federal de Alagoas (UFAL)
instacron_str UFAL
institution UFAL
reponame_str Revista Iberoamericana de Turismo
collection Revista Iberoamericana de Turismo
repository.name.fl_str_mv Revista Iberoamericana de Turismo - Universidade Federal de Alagoas (UFAL)
repository.mail.fl_str_mv silvanapirillo@uol.com.br || silvana.ramos@penedo.ufal.br
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spelling Analysis of tourism marketing and promotion of the destination Lençóis Maranhenses from a Potiguar tourism operator.Análise do marketing turístico e da promoção do destino Lençóis Maranhenses a partir de uma operadora de turismo Potiguar.Lençóis MaranhensesTourismDevelopmentDestination ImagemLençóis MaranhensesTurismoDesenvolvimentoImagem do DestinoTurismoMarketingTourism has grown considerably with respect to economic activity, that said, technology areas such as technology and marketing are allied to tourism, proposing a diversification of supply in tourist destinations through promotional actions and strategic planning. Thus, we chose the Barreirinhas tourist destination of the state of Maranhão, the municipality is the Lencois Maranhenses, known for its beautiful geographical space. And it is from this, that this work aims to analyze the marketing strategies and tourist promotion of Lencois Maranhenses and its current challenges and prospects under the vision of a tourism operator with franchises present in the states of Natal/RN and Fortaleza/CE, which are regions issuing tourists to the destination of lencois. The methodology has a qualitative approach, exploratory and descriptive, however, based on content analysis proposed the Bardin (2008), focusing on this research the aid in describing the results of the research obtained through the research instrument, questionnaire. The results show that there is a lack of communication between tourism operators and the secretary of tourism of the state of Maranhão with regard to actions to promote tourism in Lencois, resulting in difficulties in the disclosure of the destination of tourism in the region.O turismo vem crescendo consideravelmente com relação a atividade econômica, dito isso, áreas como tecnologia e o marketing aliam-se a ele, propondo uma diversificação da oferta nos destinos turísticos através de ações de promoção e planejamento estratégico. Dessa forma, escolheu-se o destino turístico Barreirinhas no estado do Maranhão, o município também constitui os Lençóis Maranhenses, localidade conhecida pelo seu belo espaço geográfico. E é a partir disso, que esse trabalho objetiva analisar as estratégias de marketing e promoção turísticos dos Lençóis Maranhenses e seus atuais desafios e perspectivas sob a visão de uma Operadora de Turismo com franquias presentes nos estados de Natal/RN e Fortaleza/CE, que são regiões emissoras de turistas para o destino dos Lençóis. A metodologia possui uma abordagem qualitativa, de natureza exploratório-descritiva, contudo, com base na Análise de Conteúdo proposta por Bardin (2008), tendo como foco nessa pesquisa o auxílio na descrição dos resultados da pesquisa obtidos através do instrumento de pesquisa, questionário. Os resultados mostram que existem uma falta de comunicação entre as operadoras de turismo e a secretaria de Turismo do estado Maranhão no que se refere a ações para promoção do Turismo nos Lençóis, resultando em dificuldades na divulgação do destino.UFAL2023-12-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersion"Avaliado por Pares"Textoapplication/pdfhttps://www.seer.ufal.br/index.php/ritur/article/view/1595810.28998/10.28998/RITURritur.V13.N2.A15958pp.116-13215958RITUR - Revista Iberoamericana de Turismo; v. 13 n. 2 (2023): Volume 13, Número 2, Ano 2023; 116-1322236-6040reponame:Revista Iberoamericana de Turismoinstname:Universidade Federal de Alagoas (UFAL)instacron:UFALporhttps://www.seer.ufal.br/index.php/ritur/article/view/15958/11149Artigo direcionado a todosCopyright (c) 2023 RITUR - Revista Iberoamericana de Turismoinfo:eu-repo/semantics/openAccessMafra, Kennedy Kaufummam Costa Trindade, Marya Maryanna de CarvalhoSaldanha, Marcelo AragãoFerreira, Lissa Valéria Fernandes 2024-12-20T18:14:44Zoai:www.seer.ufal.br:article/15958Revistahttps://www.seer.ufal.br/index.php/ritur/indexPUBhttps://www.seer.ufal.br/index.php/ritur/oaisilvanapirillo@uol.com.br || silvana.ramos@penedo.ufal.br2236-60402236-6040opendoar:2024-12-20T18:14:44Revista Iberoamericana de Turismo - Universidade Federal de Alagoas (UFAL)false
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