Attitudes towards online purchases by low-income consumers who have access to the internet
The main objective of this work is to analyze the attitudes and purchase intentions of lowincome consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their purchase intentions. This exploratory study is qu...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade Federal de Pernambuco (UFPE) |
| Repositorio: | Consumer Behavior Review |
| Idioma: | inglés |
| OAI Identifier: | oai:oai.periodicos.ufpe.br:article/251162 |
| Acceso en línea: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251162 |
| Access Level: | acceso abierto |
| Palabra clave: | online purchase attitudes low-income consumer online purchase intention consumer behavior. atitudes da compra on-line consumidor de baixa renda intenção de compra on-line comportamento consumidor. |
| Sumario: | The main objective of this work is to analyze the attitudes and purchase intentions of lowincome consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their purchase intentions. This exploratory study is qualitative in nature. Data was collected through semi-structured interviews with Brazilian low-income consumers. The study indicates that low-income shoppers have an overall negative attitude towards e-commerce and found three variables that are known to be affecting low-income shoppers' attitudes towards the internet, namely: distrust regarding stores policies; negative feelings about e-commerce; and the need for peer approval. This study contributes to the field by applying the traditional ABC Attitude model to analyze online consumption in Brazil. It also furthers our understanding of the variables present in each of the three components of the ABC Attitude model (Affect, Behavior and Cognition) and has detected new variables that emerged from the field research and presents justification and support for them found in the literature by examining what affects these attitudes towards the online market. |
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