Entrepreneur Profile: The Case of Headless Mule
This study case “The case of the ‘mula sem cabeça’ or ‘headless mule’”, a figure from Brazilian folklore, describes a problem situation of a young entrepreneur who achieved the objective of having his own retail outlet for a clothing brand with which he had a close and caring relationship for many y...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
| Repositorio: | Revista de Empreendedorismo e Gestão de Pequenas Empresas - REGEPE |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.regepe.org.br:article/448 |
| Acceso en línea: | https://www.regepe.org.br/regepe/article/view/448 |
| Access Level: | acceso abierto |
| Palabra clave: | Administration Entrepreneurship Entrepreneurial Characteristics. Administração empreendedorismo características empreendedoras |
| Sumario: | This study case “The case of the ‘mula sem cabeça’ or ‘headless mule’”, a figure from Brazilian folklore, describes a problem situation of a young entrepreneur who achieved the objective of having his own retail outlet for a clothing brand with which he had a close and caring relationship for many years. After managing to open the store, in the main shopping center of the town of Balneário Camboriú, on the north coast of Santa Catarina, he faced the dilemma of whether to dedicate himself entirely to the role of business person, or whether to give up the company where he had worked for ten years. Contextually, there is still an imminent national economic crisis that could exacerbate the loss of income in the self-owned business, as well as his personal problems, in a property investment. The case was written as a teaching tool for use in the classroom on the topic of entrepreneurialism, and the characteristics of the entrepreneur. |
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