The appearance of the first sponsored content and platform integration in Tribuna do Norte (RN – Brazil) | DOI: 10.21204/2359-375X/ancora.v3n1p144-158
It’s analyzed the emergence of the first sponsored content produced by the Tribuna do Norte (RNBrazil), within the context of journalism changes and integration between platforms to their publication from the analysis of content (HERSCOVITZ, 2007). Tribuna do Norte was chosen to this analysis for be...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Institución: | Universidade Federal da Paraíba (UFPB) |
| Repositorio: | Âncora - Revista Latino-americana de Jornalismo |
| Idioma: | portugués |
| OAI Identifier: | oai:periodicos.ufpb.br:article/28304 |
| Acceso en línea: | https://periodicos.ufpb.br/ojs2/index.php/ancora/article/view/28304 |
| Access Level: | acceso abierto |
| Palabra clave: | Jornalismo multiplataforma Conteúdos patrocinados Mudanças do jornalismo. Multiplatform journalism Sponsored contente Journalism changes. |
| Sumario: | It’s analyzed the emergence of the first sponsored content produced by the Tribuna do Norte (RNBrazil), within the context of journalism changes and integration between platforms to their publication from the analysis of content (HERSCOVITZ, 2007). Tribuna do Norte was chosen to this analysis for being the first printed journal to produce sponsored content in Natal, Rio Grande do Norte’s capital. The first series of reports were conveyed between May 2 and 10 on Instagram and from May 5 to 10 in print and on the website editions. The success of this product boosted the production of others, such as the campaign against dengue, aired from May 19 to May 31 also in printed edition, website, Facebook, Twitter and Instagram. |
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