O impacto da tecnologia de informação na estratégia dos bancos

The Information Technology (IT) potential in supporting strategies and the organizational success is based on executives’ ability in perceiving the value and effects of IT investments in businesses. In this article, Brazilian and North-American banking executives percepti...

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Detalhes bibliográficos
Autores: Maçada, Antonio Carlos Gastaud, Becker, João Luiz
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2001
País:Brasil
Recursos:Fundação Getulio Vargas (FGV)
Repositorio:Revista de Administração de Empresas
Idioma:portugués
OAI Identifier:oai:ojs.periodicos.fgv.br:article/37760
Acesso em linha:https://periodicos.fgv.br/rae/article/view/37760
Access Level:acceso abierto
Palavra-chave:IT
IT investment
IT impact
banking
competitiveness
TI
investimentos em TI
impacto da TI
bancos
competitividade
Descrição
Resumo:The Information Technology (IT) potential in supporting strategies and the organizational success is based on executives’ ability in perceiving the value and effects of IT investments in businesses. In this article, Brazilian and North-American banking executives perceptions are analyzed with regard to IT effects in the strategic organizational variables. The study points out the similarity of perception among Brazilian and North-American executives as well as among executives of IT areas and other areas. Four variables affected by IT are the main determinants of competitiveness in the banking industry: governments and countries’ requirements; clients; cost structure and capacity; products and services.