O impacto da tecnologia de informação na estratégia dos bancos
The Information Technology (IT) potential in supporting strategies and the organizational success is based on executives’ ability in perceiving the value and effects of IT investments in businesses. In this article, Brazilian and North-American banking executives percepti...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2001 |
| País: | Brasil |
| Recursos: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Revista de Administração de Empresas |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/37760 |
| Acesso em linha: | https://periodicos.fgv.br/rae/article/view/37760 |
| Access Level: | acceso abierto |
| Palavra-chave: | IT IT investment IT impact banking competitiveness TI investimentos em TI impacto da TI bancos competitividade |
| Resumo: | The Information Technology (IT) potential in supporting strategies and the organizational success is based on executives’ ability in perceiving the value and effects of IT investments in businesses. In this article, Brazilian and North-American banking executives perceptions are analyzed with regard to IT effects in the strategic organizational variables. The study points out the similarity of perception among Brazilian and North-American executives as well as among executives of IT areas and other areas. Four variables affected by IT are the main determinants of competitiveness in the banking industry: governments and countries’ requirements; clients; cost structure and capacity; products and services. |
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