Fashion and advertising in perfumes
The world of perfume is closely linked to fashion. In this article we analyze that relationship from a cultural perspective, in which the olfactory qualities of the perfume and the mythical world of the brand are translated into the advertisement. Assuming that the aesthetic and stesicexperience pro...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Recursos: | Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
| Repositorio: | Revista dObra[s] |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.dobras.emnuvens.com.br:article/144 |
| Acesso em linha: | https://dobras.emnuvens.com.br/dobras/article/view/144 |
| Access Level: | acceso abierto |
| Palavra-chave: | fashion perfume advertising consumption moods. moda publicidade consumo estados de alma. |
| Resumo: | The world of perfume is closely linked to fashion. In this article we analyze that relationship from a cultural perspective, in which the olfactory qualities of the perfume and the mythical world of the brand are translated into the advertisement. Assuming that the aesthetic and stesicexperience proposed in the syncretic scripts of perfume advertisements produce moods of soul that presentify and excite the subject’s desire to wear perfume. |
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