“Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media

Purpose: To investigate the effect of disfluency (perceived difficulty) and prior motivation to do and disseminate electronic word-of-mouth (eWOM) on headlines/posts online, as well as the mediating role of perceived truth. Design/methodology: This study involves three online experiments emulating “...

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Detalhes bibliográficos
Autores: Viacava, Juan José Camou, Coelho, Bruno dos Santos Borba, Sabin, Giovane, Lopes, Gloria Faria
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Recursos:Universidade Nove de Julho (UNINOVE)
Repositorio:REMark - Revista Brasileira de Marketing
Idioma:inglés
OAI Identifier:oai:ojs.periodicos.uninove.br:article/24363
Acesso em linha:https://periodicos.uninove.br/remark/article/view/24363
Access Level:acceso abierto
Palavra-chave:eWOM
fluência
fake news
verdade percebida
fluency
perceived truth
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oai_identifier_str oai:ojs.periodicos.uninove.br:article/24363
network_acronym_str BR
network_name_str Brasil
repository_id_str
dc.title.none.fl_str_mv “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
“Torne as coisas difíceis”: o uso da disfluência para minimizar os efeitos da alta motivação na disseminação de notícias falsas (e autênticas) nas redes sociais
title “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
spellingShingle “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
Viacava, Juan José Camou
eWOM
fluência
fake news
verdade percebida
eWOM
fluency
fake news
perceived truth
title_short “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
title_full “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
title_fullStr “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
title_full_unstemmed “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
title_sort “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media
dc.creator.none.fl_str_mv Viacava, Juan José Camou
Coelho, Bruno dos Santos Borba
Sabin, Giovane
Lopes, Gloria Faria
author Viacava, Juan José Camou
author_facet Viacava, Juan José Camou
Coelho, Bruno dos Santos Borba
Sabin, Giovane
Lopes, Gloria Faria
author_role author
author2 Coelho, Bruno dos Santos Borba
Sabin, Giovane
Lopes, Gloria Faria
author2_role author
author
author
dc.subject.por.fl_str_mv eWOM
fluência
fake news
verdade percebida
eWOM
fluency
fake news
perceived truth
topic eWOM
fluência
fake news
verdade percebida
eWOM
fluency
fake news
perceived truth
description Purpose: To investigate the effect of disfluency (perceived difficulty) and prior motivation to do and disseminate electronic word-of-mouth (eWOM) on headlines/posts online, as well as the mediating role of perceived truth. Design/methodology: This study involves three online experiments emulating “X” (former Twitter) messages and Instagram/Facebook posts. Disfluency was measured in Experiment 1 and manipulated in Experiments 2 and 3 while also measuring prior motivation to disseminate eWOM. Findings: higher prior motivation increased fake and authentic news dissemination, but disfluency diminished this effect through its influence on perceived truth. Originality/value: These results demonstrate that people tend to disseminate authentic and fake news owing to a carryover effect, and this tendency is affected by prior eWOM motivation. Disfluency can, thus, not only help prevent fake news dissemination but also inhibit authentic (real) news dissemination. These effects are due to perceived truth, not attention or perceived relevance, and only affect people with higher eWOM motivation. Because the perceptual disfluency manipulations tested are like what occurs daily (i.e., “dark theme” in smartphones and Instagram’s use of font colors), we propose that similar proceedings can decrease the mass propagation of widely disseminated fake news.  
publishDate 2024
dc.date.none.fl_str_mv 2024-07-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/24363
10.5585/remark.v23i3.24363
url https://periodicos.uninove.br/remark/article/view/24363
identifier_str_mv 10.5585/remark.v23i3.24363
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/24363/11041
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 23 n. 3 (2024): (jul./set.); 1023-1080
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1853677046749724672
spelling “Make it difficult”: using disfluency to minimize higher motivation effects on fake (and real) news dissemination on social media“Torne as coisas difíceis”: o uso da disfluência para minimizar os efeitos da alta motivação na disseminação de notícias falsas (e autênticas) nas redes sociaiseWOMfluênciafake newsverdade percebidaeWOMfluencyfake newsperceived truthPurpose: To investigate the effect of disfluency (perceived difficulty) and prior motivation to do and disseminate electronic word-of-mouth (eWOM) on headlines/posts online, as well as the mediating role of perceived truth. Design/methodology: This study involves three online experiments emulating “X” (former Twitter) messages and Instagram/Facebook posts. Disfluency was measured in Experiment 1 and manipulated in Experiments 2 and 3 while also measuring prior motivation to disseminate eWOM. Findings: higher prior motivation increased fake and authentic news dissemination, but disfluency diminished this effect through its influence on perceived truth. Originality/value: These results demonstrate that people tend to disseminate authentic and fake news owing to a carryover effect, and this tendency is affected by prior eWOM motivation. Disfluency can, thus, not only help prevent fake news dissemination but also inhibit authentic (real) news dissemination. These effects are due to perceived truth, not attention or perceived relevance, and only affect people with higher eWOM motivation. Because the perceptual disfluency manipulations tested are like what occurs daily (i.e., “dark theme” in smartphones and Instagram’s use of font colors), we propose that similar proceedings can decrease the mass propagation of widely disseminated fake news.  Objetivo: Investigar o efeito da disfluência (dificuldade percebida) e da motivação prévia para fazer e disseminar o boca-a-boca eletrônico (eWOM) em manchetes/postagens on-line, bem como o papel mediador da verdade percebida. Desenho/metodologia: Este estudo envolve três experimentos on-line emulando mensagens do "X" (antigo Twitter) e postagens no Instagram/Facebook. A disfluência foi medida no Experimento 1 e manipulada nos Experimentos 2 e 3, além de medir a motivação prévia para disseminar eWOMs. Resultados: A alta motivação prévia aumentou a disseminação de notícias falsas e autênticas, mas a disfluência diminuiu esse efeito por meio de sua influência na verdade percebida. Originalidade/valor: Estes resultados demonstram que as pessoas tendem a disseminar notícias autênticas e falsas quanto maior for a motivação prévia de fazer boca-a-boca on-line e, devido a tendência de compartilhar notícias com conteúdo semelhante. Nisto, a disfluência pode, não apenas ajudar a prevenir a disseminação de notícias falsas, mas também irá inibir a disseminação de notícias autênticas (reais). Esses efeitos da disfluência afetam apenas indivíduos com alta motivação de realizar boca-a-boca ao diminuir a verdade percebida, não afetando a atenção ou relevância percebida. Como as manipulações de disfluência perceptual testadas são semelhantes ao que ocorre diariamente (como o "tema escuro" em smartphones e o uso de cores de letras no Instagram), propomos que procedimentos semelhantes podem diminuir a propagação de notícias falsas amplamente disseminadas. Universidade Nove de Julho - UNINOVE2024-07-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleAvaliado por Paresapplication/pdfhttps://periodicos.uninove.br/remark/article/view/2436310.5585/remark.v23i3.24363ReMark - Revista Brasileira de Marketing; v. 23 n. 3 (2024): (jul./set.); 1023-10802177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/24363/11041Copyright (c) 2024 Juan José Camou Viacava, Bruno dos Santos Borba Coelho, Giovane Sabin, Gloria Faria Lopeshttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessViacava, Juan José CamouCoelho, Bruno dos Santos BorbaSabin, GiovaneLopes, Gloria Faria2025-01-27T13:40:16Zoai:ojs.periodicos.uninove.br:article/24363Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2025-01-27T13:40:16REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
score 15,301603

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