Determinants of Value and Satisfaction with the Consumption of a Young Fashion Brand
This study aimed to identify the key determinants of value creation and satisfaction for a retail fashion brand. The existing research indicated three underlying value dimensions (utilitarian value, hedonic value, and escapism) and three factors (brand, product, and store aspects) affecting value cr...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2013 |
| Country: | Brasil |
| Institution: | Universidade Nove de Julho (UNINOVE) |
| Repository: | REMark - Revista Brasileira de Marketing |
| Language: | Portuguese |
| OAI Identifier: | oai:https://periodicos.uninove.br:article/11973 |
| Online Access: | https://periodicos.uninove.br/remark/article/view/11973 |
| Access Level: | Open access |
| Keyword: | Hedonic value, Utilitarian value, Escapism, Satisfaction, Fashion industry Valor utilitário, Hedonismo, Escapismo, Satisfação, Moda |
| Summary: | This study aimed to identify the key determinants of value creation and satisfaction for a retail fashion brand. The existing research indicated three underlying value dimensions (utilitarian value, hedonic value, and escapism) and three factors (brand, product, and store aspects) affecting value creation and satisfaction. Based on this framework, a structural model was adjusted and tested with data collected from a survey with 213 brand consumers. Findings indicate that satisfaction is mediated by two value dimensions: hedonism and escapism. The brand and store aspects are determinants of hedonic value and the product aspects are associated with escapism.DOI: 10.5585/remark.v12i1.2476 |
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