Referencing and syncretism: the case of webvideos that disseminate science on YouTube

This paper deals the phenomenon of referencing in a scientific popularization video of YouTube. The main aim is comprehending which are the functions undertaken by the visual elements (icons and theatrical performance) to the production of meanings about the discourse objects. For that, there were e...

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Detalhes bibliográficos
Autores: Zandonai, Marcos Filipe, Giering, Maria Eduarda
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:Brasil
Recursos:Universidade de Santa Cruz do Sul (UNISC)
Repositorio:Signo (Santa Cruz do Sul. Online)
Idioma:portugués
OAI Identifier:oai:ojs.online.unisc.br:article/7242
Acesso em linha:https://seer.unisc.br/index.php/signo/article/view/7242
Access Level:acceso abierto
Palavra-chave:Referenciação. Divulgação Científica Midiática. Semiótica.YouTube.
Referencing. Scientific Popularization in the Media. Semiotics. YouTube.
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dc.title.none.fl_str_mv Referencing and syncretism: the case of webvideos that disseminate science on YouTube
Referenciação e sincretismo: o caso dos vídeos que divulgam ciência no Youtube
title Referencing and syncretism: the case of webvideos that disseminate science on YouTube
spellingShingle Referencing and syncretism: the case of webvideos that disseminate science on YouTube
Zandonai, Marcos Filipe
Referenciação. Divulgação Científica Midiática. Semiótica.YouTube.
Referencing. Scientific Popularization in the Media. Semiotics. YouTube.
title_short Referencing and syncretism: the case of webvideos that disseminate science on YouTube
title_full Referencing and syncretism: the case of webvideos that disseminate science on YouTube
title_fullStr Referencing and syncretism: the case of webvideos that disseminate science on YouTube
title_full_unstemmed Referencing and syncretism: the case of webvideos that disseminate science on YouTube
title_sort Referencing and syncretism: the case of webvideos that disseminate science on YouTube
dc.creator.none.fl_str_mv Zandonai, Marcos Filipe
Giering, Maria Eduarda
author Zandonai, Marcos Filipe
author_facet Zandonai, Marcos Filipe
Giering, Maria Eduarda
author_role author
author2 Giering, Maria Eduarda
author2_role author
dc.subject.por.fl_str_mv Referenciação. Divulgação Científica Midiática. Semiótica.YouTube.
Referencing. Scientific Popularization in the Media. Semiotics. YouTube.
topic Referenciação. Divulgação Científica Midiática. Semiótica.YouTube.
Referencing. Scientific Popularization in the Media. Semiotics. YouTube.
description This paper deals the phenomenon of referencing in a scientific popularization video of YouTube. The main aim is comprehending which are the functions undertaken by the visual elements (icons and theatrical performance) to the production of meanings about the discourse objects. For that, there were established the following specific aims: to identify cases of co-referentiality between lexicalized designations and visual messages, describing the semantic operations engineered by this union and ii) to analyze qualitatively these cohesive links considering the components of communicative situation (of science midiatization). The operation of the referential constructions is investigated in the lights of Textual Linguistics (CAVALCANTE, 2003) and of the studies on science midiatization (CHARAUDEAU, 2008), once this is the surrounding of language activity permeated by rituals and constraints that overdetermine the lexical and semiotic choices to explain science. The webvideo examined it is conceived as a syncretic text, which requires that be used concepts from Semiotics (BARROS, 1990; GREIMAS e COURTÉS, 2013; PIETROFORTE, 2008) and from nonverbal communication (RECTOR E TRINTA, 2005), to map the semi-symbolism of text and, therefore, to obtain signification macrounities of the episode. The results showed semantic-discursive and cognitive factors that make the “syncretic referencing” work, extending the notion of anaphora. In sequential and textual progression, there are verified ways of representation which are closely linked to knowledge that emerges from situation of science midiatization.
publishDate 2016
dc.date.none.fl_str_mv 2016-10-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
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dc.identifier.uri.fl_str_mv https://seer.unisc.br/index.php/signo/article/view/7242
10.17058/signo.v41i71.7242
url https://seer.unisc.br/index.php/signo/article/view/7242
identifier_str_mv 10.17058/signo.v41i71.7242
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.unisc.br/index.php/signo/article/view/7242/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2016 Signo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Signo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc
publisher.none.fl_str_mv Edunisc
dc.source.none.fl_str_mv Signo; v. 41 n. 71 (2016); 75-87
1982-2014
reponame:Signo (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Signo (Santa Cruz do Sul. Online)
collection Signo (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv rgabriel@unisc.br||revistasigno.unisc@gmail.com
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spelling Referencing and syncretism: the case of webvideos that disseminate science on YouTubeReferenciação e sincretismo: o caso dos vídeos que divulgam ciência no YoutubeReferenciação. Divulgação Científica Midiática. Semiótica.YouTube.Referencing. Scientific Popularization in the Media. Semiotics. YouTube.This paper deals the phenomenon of referencing in a scientific popularization video of YouTube. The main aim is comprehending which are the functions undertaken by the visual elements (icons and theatrical performance) to the production of meanings about the discourse objects. For that, there were established the following specific aims: to identify cases of co-referentiality between lexicalized designations and visual messages, describing the semantic operations engineered by this union and ii) to analyze qualitatively these cohesive links considering the components of communicative situation (of science midiatization). The operation of the referential constructions is investigated in the lights of Textual Linguistics (CAVALCANTE, 2003) and of the studies on science midiatization (CHARAUDEAU, 2008), once this is the surrounding of language activity permeated by rituals and constraints that overdetermine the lexical and semiotic choices to explain science. The webvideo examined it is conceived as a syncretic text, which requires that be used concepts from Semiotics (BARROS, 1990; GREIMAS e COURTÉS, 2013; PIETROFORTE, 2008) and from nonverbal communication (RECTOR E TRINTA, 2005), to map the semi-symbolism of text and, therefore, to obtain signification macrounities of the episode. The results showed semantic-discursive and cognitive factors that make the “syncretic referencing” work, extending the notion of anaphora. In sequential and textual progression, there are verified ways of representation which are closely linked to knowledge that emerges from situation of science midiatization.O presente artigo aborda o fenômeno da referenciação em vídeos de divulgação científica do YouTube. O objetivo principal do estudo é compreender quais são as funções desempenhadas pelos elementos visuais (desenhos digitais e performance teatral) na produção dos significados sobre os objetos de discurso. Para tanto, foram estabelecidos os seguintes objetivos específicos: i) identificar os casos de correferencialidade entre nomeações lexicalizadas e mensagens visuais, descrevendo as operações semânticas engendradas por essa união e ii) analisar qualitativamente esses casos referenciais/coesivos considerando os componentes da situação comunicativa (de midiatização da ciência). O funcionamento das construções referenciais é averiguado à luz da Linguística Textual (CAVALCANTE, 2004) e dos estudos sobre a midiatização da ciência (CHARAUDEAU, 2008), visto que este é o entorno da atividade linguageira, permeado por rituais e coerções que sobredeterminam as formas lexicais e semiológicas para explicar ciência. Concebe-se o vídeo como um objeto sincrético, o que requer que sejam utilizadas noções da Semiótica (BARROS, 1990; GREIMAS e COURTÉS, 2013; PIETROFORTE, 2008), e da comunicação não verbal (Rector e Trinta, 2005), para mapear o semi-simbolismo do texto e, por conseguinte, obter as unidades de significação do episódio. Empreende-se uma análise qualitativa do corpus. Os resultados evidenciaram os fatores semânticos e cognitivos que fazem funcionar a “referenciação sincrética”, alargando-se a noção de anáfora. Na sequencialidade e na progressão textual, são verificados jogos de representação que estão intimamente vinculados aos conhecimentos que emergem da situação de midiatização da ciência.Edunisc2016-10-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.unisc.br/index.php/signo/article/view/724210.17058/signo.v41i71.7242Signo; v. 41 n. 71 (2016); 75-871982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://seer.unisc.br/index.php/signo/article/view/7242/pdfCopyright (c) 2016 Signoinfo:eu-repo/semantics/openAccessZandonai, Marcos FilipeGiering, Maria Eduarda2018-07-26T17:39:23Zoai:ojs.online.unisc.br:article/7242Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2018-07-26T17:39:23Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
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