Quality assessment in lan houses through the adaptation of the servqual instrument

This work was conducted with the objective of developing an adapted questionnaire from the SERVQUAL instrument to measure the quality of services provided by Lan Houses. In addition, the use of analysis Quartiles  was investigated in prioritizing the items to perform corrective actions to improve th...

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Detalhes bibliográficos
Autores: Gonçalves, Tiago José Menezes, Belderrain, Mischel Carmen Neyra
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2012
País:Brasil
Recursos:Associação Brasileira de Engenharia de Produção (ABEPRO)
Repositorio:Revista Produção Online
Idioma:portugués
OAI Identifier:oai:ojs.www.producaoonline.org.br:article/882
Acesso em linha:https://www.producaoonline.org.br/rpo/article/view/882
Access Level:acceso abierto
Palavra-chave:Qualidade em serviços
Análise de Quartis
SERVQUAL
Lan Houses
Modelo de Gap’s.
Descrição
Resumo:This work was conducted with the objective of developing an adapted questionnaire from the SERVQUAL instrument to measure the quality of services provided by Lan Houses. In addition, the use of analysis Quartiles  was investigated in prioritizing the items to perform corrective actions to improve the quality of service analysis. For achieve this objectives, an adaptation of the SERVQUAL instrument was developed based on the literature and interviews with managers of Lan Houses, from where information was extracted for its adaptation to the object of study. Once developed, the instrument was used and the managerial implications of its use (in conjunction with the Quartiles Analysis) were discussed with the Lan House’s manager, from where feedback was obtained for the validity of the model developed.