VALUE CO-CREATION AND CUSTOMER SATISFACTION IN PROFESSIONAL EDUCATION: THE CASE OF SENAC-RS: VALUE CO-CREATION AND CUSTOMER SATISFACTION IN PROFESSIONAL EDUCATION: THE CASE OF SENAC-RS
In the context of co-creation, the development of an educational environment is not restricted to the classroom, but involves all sectors of a school, with transparency and attention in the customer service. The objective of this article is to analyze how value creation in professional education ser...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Institución: | Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUI) |
| Repositorio: | Desenvolvimento em Questão |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistas.unijui.edu.br:article/11092 |
| Acceso en línea: | https://www.revistas.unijui.edu.br/index.php/desenvolvimentoemquestao/article/view/11092 |
| Access Level: | acceso abierto |
| Palabra clave: | Co-creation. Professional education. Service-dominant logic. Customer Satisfaction. Cocriação Educação Profissional Lógica dominante de serviço Satisfação do Cliente |
| Sumario: | In the context of co-creation, the development of an educational environment is not restricted to the classroom, but involves all sectors of a school, with transparency and attention in the customer service. The objective of this article is to analyze how value creation in professional education services influences customer satisfaction. The dimensions of value creation (information search, information sharing, feedback, lesson planning and engagement and satisfaction and recommendation of the school) were identified in the literature, applicable to the process of elaboration and development of professional education courses, construction of instruments for analysis. The methodology used was a case study, addressing two professional qualification courses. The results contribute to a better understanding of value creation in the context of professional education, helping to understand how value creation occurs in classroom experiences and the educational environment in which the client is inserted. |
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