Aestheticization of Merchandise: construction and consumption of the female body and beauty in the media society
This paper aims to discuss, from the media society, the process of transformation of body and beauty in goods. Body and beauty then acquire the status of objects, making them capable of being inserted in an economic system, invested value, desire reasons and therefore consumed. The discussion here i...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Recursos: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Revista Animus (Santa Maria. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/21497 |
| Acesso em linha: | https://periodicos.ufsm.br/animus/article/view/21497 |
| Access Level: | acceso abierto |
| Palavra-chave: | Body and beauty. Symbolic consumption. Media society. Corpo e beleza. Consumo simbólico. Sociedade midiática. |
| Resumo: | This paper aims to discuss, from the media society, the process of transformation of body and beauty in goods. Body and beauty then acquire the status of objects, making them capable of being inserted in an economic system, invested value, desire reasons and therefore consumed. The discussion here is made of bibliographic and addressed on different consumer approaches (BACCEGA, 2008; BAUDRILLARD, 2010; BARBOSA, CAMPBELL, 2006); the capitalist production system, production and aesthetics of goods and their different values (ANDRADE, 2007; BAUDRILLARD, 2010; HAUG, 1997); centrality of body and beauty in contemporary culture, in the media bias (GOLDENBERG, 2007; GOLDENBERG, RAMOS, 2007; NOVAES, 2011; SIBILIA, 2005; SOARES-CORREIA, 2015). |
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