Imagem de Loja, Nível de Preço e Justiça de Preço como Determinantes para Intenção de Recompra
The intention to repurchase is of great importance in the academic and business context and, for this reason, several researchers point out that there are gaps to deepen the knowledge about its antecedent constructs. Understanding the phenomenon that leads the consumer to have the intention of repur...
| Autores: | , , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2023 |
| País: | Brasil |
| Recursos: | Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUI) |
| Repositório: | Desenvolvimento em Questão |
| Idioma: | português |
| OAI Identifier: | oai:ojs.revistas.unijui.edu.br:article/14230 |
| Acesso em linha: | https://www.revistas.unijui.edu.br/index.php/desenvolvimentoemquestao/article/view/14230 |
| Access Level: | Acceso aberto |
| Palavra-chave: | imagem de loja nível de preço justiça de preço intenção de recompra |
| Resumo: | The intention to repurchase is of great importance in the academic and business context and, for this reason, several researchers point out that there are gaps to deepen the knowledge about its antecedent constructs. Understanding the phenomenon that leads the consumer to have the intention of repurchasing a certain product and/or service is a key aspect for the success of companies. Therefore, the objective of the study was to analyze the impact of store image, price level and price fairness on repurchase intention in a supermarket located in Serra Gaúcha. The methodology used was a descriptive quantitative research. Thus, based on a survey of 223 consumers, it was identified that all proposed hypotheses were confirmed, showing a significant relationship with antecedents of repurchase intention. Thus, the results of the present study make it possible to reflect on some relevant contributions of the theoretical model tested in relation to repurchase intention. |
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