Unifying customer, product and brand performance management

Detalhes bibliográficos
Autores: Rodrigo Heldt Silveira, Cleo Schmitt Silveira, Fernando Bins Luce
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2022
País:Brasil
Recursos:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositório:Repositório Institucional PUCRS
Idioma:inglês
OAI Identifier:oai:meriva.pucrs.br:10923/25615
Acesso em linha:https://hdl.handle.net/10923/25615
Access Level:Acceso aberto
Palavra-chave:Customer Lifetime Value
Product Management
customer equity
brand equity
customer centricity
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spelling 2023-08-01T18:49:33Z2023-08-01T18:49:33Z20222023-08-01T18:49:32Z1012-8255https://hdl.handle.net/10923/25615DOI:10.1108/ARLA-01-2022-0014Submitted by Biblioteca Suporte PUCRS (biblioteca.suporte@pucrs.br) on 2023-08-01T18:49:33Z No. of bitstreams: 2 Unifying_customer_product_and_brand_performance_management.pdf: 456208 bytes, checksum: 2cebf5ab39b3f33c44e002b2e13a4947 (MD5) Unifying_customer_product_and_brand_performance_management.pdf: 456208 bytes, checksum: 2cebf5ab39b3f33c44e002b2e13a4947 (MD5)Made available in DSpace on 2023-08-01T18:49:33Z (GMT). No. of bitstreams: 2 Unifying_customer_product_and_brand_performance_management.pdf: 456208 bytes, checksum: 2cebf5ab39b3f33c44e002b2e13a4947 (MD5) Unifying_customer_product_and_brand_performance_management.pdf: 456208 bytes, checksum: 2cebf5ab39b3f33c44e002b2e13a4947 (MD5) Previous issue date: 2022Academia-Revista Latinoamericana de AdministracionCustomer Lifetime ValueProduct Managementcustomer equitybrand equitycustomer centricityUnifying customer, product and brand performance managementinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleAcademia-Revista Latinoamericana de Administracion353398412info:eu-repo/semantics/openAccessengreponame:Repositório Institucional PUCRSinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSRodrigo Heldt SilveiraCleo Schmitt SilveiraFernando Bins LuceORIGINALUnifying_customer_product_and_brand_performance_management.pdfapplication/pdf456208http://meriva.pucrs.br:8080/jspui/bitstream/10923/25615/2/Unifying_customer_product_and_brand_performance_management.pdf2cebf5ab39b3f33c44e002b2e13a4947MD52SWORDsword-2023-08-01T15:49:29.original.xmlOriginal SWORD entry documentapplication/octet-stream1565http://meriva.pucrs.br:8080/jspui/bitstream/10923/25615/1/sword-2023-08-01T15%3A49%3A29.original.xmldfe9156fb488e5e6a52115fe95da2797MD51Unifying_customer_product_and_brand_performance_management.pdfOrignal SWORD deposit fileapplication/pdf456208http://meriva.pucrs.br:8080/jspui/bitstream/10923/25615/3/Unifying_customer_product_and_brand_performance_management.pdf2cebf5ab39b3f33c44e002b2e13a4947MD5310923/256152023-08-01 15:49:33.323oai:meriva.pucrs.br:10923/25615Repositório InstitucionalPRIhttp://repositorio.pucrs.br/oai/request?verb=Identifyopendoar:27532023-08-01T18:49:33Repositório Institucional PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Unifying customer, product and brand performance management
title Unifying customer, product and brand performance management
spellingShingle Unifying customer, product and brand performance management
Rodrigo Heldt Silveira
Customer Lifetime Value
Product Management
customer equity
brand equity
customer centricity
title_short Unifying customer, product and brand performance management
title_full Unifying customer, product and brand performance management
title_fullStr Unifying customer, product and brand performance management
title_full_unstemmed Unifying customer, product and brand performance management
title_sort Unifying customer, product and brand performance management
dc.creator.none.fl_str_mv Rodrigo Heldt Silveira
Cleo Schmitt Silveira
Fernando Bins Luce
author Rodrigo Heldt Silveira
author_facet Rodrigo Heldt Silveira
Cleo Schmitt Silveira
Fernando Bins Luce
author_role author
author2 Cleo Schmitt Silveira
Fernando Bins Luce
author2_role author
author
dc.subject.por.fl_str_mv Customer Lifetime Value
Product Management
customer equity
brand equity
customer centricity
topic Customer Lifetime Value
Product Management
customer equity
brand equity
customer centricity
publishDate 2022
dc.date.updated.none.fl_str_mv 2023-08-01T18:49:32Z
dc.date.issued.fl_str_mv 2022
dc.date.accessioned.fl_str_mv 2023-08-01T18:49:33Z
dc.date.available.fl_str_mv 2023-08-01T18:49:33Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://hdl.handle.net/10923/25615
dc.identifier.issn.none.fl_str_mv 1012-8255
dc.identifier.doi.none.fl_str_mv DOI:10.1108/ARLA-01-2022-0014
identifier_str_mv 1012-8255
DOI:10.1108/ARLA-01-2022-0014
url https://hdl.handle.net/10923/25615
dc.language.iso.fl_str_mv eng
language eng
dc.relation.ispartof.none.fl_str_mv Academia-Revista Latinoamericana de Administracion
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