Responsible Tourism in the Orla Project: performance of the “Brasil, essa é a nossa praia” Project in 10 coastal municipalities

Between 2021 and 2023, the Ministry of Tourism and the Tourism Department of the Federal University of Rio Grande do Norte, through the “Brasil, essa é a nossa praia” Project (BNP), supported the development of Integrated Coastal Management Plans in 10 Brazilian tourist municipalities, following the...

Descripción completa

Detalles Bibliográficos
Autores: Silva, Michel Vieira da, Sousa, Stella Magaly de Andrade, Lanzarini, Ricardo, Barreto, Leilianne
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Institución:Universidade Federal do Rio de Janeiro (UFRJ)
Repositorio:Caderno Virtual de Turismo
Idioma:portugués
OAI Identifier:oai:ojs.www.ivt.coppe.ufrj.br:article/2168
Acceso en línea:https://www.ivt.coppe.ufrj.br/caderno/article/view/2168
Access Level:acceso abierto
Palabra clave:Ministério do Turismo
Projeto Orla
BNP
Turismo Responsável
Participação.
Ministry of Tourism
Responsible Tourism
Involvement
Ministerio del Turismo
Turismo Responsable
Participación
Descripción
Sumario:Between 2021 and 2023, the Ministry of Tourism and the Tourism Department of the Federal University of Rio Grande do Norte, through the “Brasil, essa é a nossa praia” Project (BNP), supported the development of Integrated Coastal Management Plans in 10 Brazilian tourist municipalities, following the methodology demonstrated in the Federal Government's “Projeto Orla”. This article provides historical context for the BNP project, presenting the activities undertaken in developing PGIs and their relationship with Responsible Tourism. The methodology was supported by exploratory and descriptive research, employing a qualitative approach through document analysis, literature review, interviews, and participant observation. As a result, the significant reach of the BNP across various regions of Brazil was noted, along with its focus on the Responsible Tourism agenda. The project has compelling implications for sustainability, tourist safety, and community-based tourism. It is concluded that there is a belief in the need for the Ministry of Tourism to continue and strengthen its role in such actions, recognizing the importance of expanding and enhancing projects like “Brasil, essa é a nossa praia”.