Profile of consumers of Fortaleza agroecological fairs
Objective: To characterize the profile of consumers at three agroecological fairs in the city of Fortaleza-CE. Methods: This is a cross-sectional, quantitative and descriptive study. The survey was conducted with consumers while shopping at three fairs. Results: There is a predominance of consumers...
| Authors: | , , , , , , , , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2022 |
| Country: | Brasil |
| Institution: | Universidade Federal de Itajubá (UNIFEI) |
| Repository: | Research, Society and Development |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/29211 |
| Online Access: | https://rsdjournal.org/index.php/rsd/article/view/29211 |
| Access Level: | Open access |
| Keyword: | Perfil del consumidor Alimentos orgánicos Ferias agroecológicas. Consumer Profile Organic foods Agroecological fairs. Perfil do consumidor Alimentos orgânicos Feiras agroecológicas. |
| Summary: | Objective: To characterize the profile of consumers at three agroecological fairs in the city of Fortaleza-CE. Methods: This is a cross-sectional, quantitative and descriptive study. The survey was conducted with consumers while shopping at three fairs. Results: There is a predominance of consumers aged between 30 and 59 years (54.7%), mostly female (70.7%), complete higher education level (54.7%) and income greater than or equal to 5 minimum wages (44.0%). Respondents consider their health status to be good (52.0%), do not have high blood pressure (84.0%), diabetes (97.3%) and do not use medication (97.3%). As for the elevation of blood cholesterol, 82.7% reported not having it. Regarding knowledge about organic foods, indications from friends prevailed (60.0%), the reason for consumption was that it is good for health (68.0%), most have consumed organic foods for more than 6 years (32.0 %), the difficulty of consumption is the few selling places (36.0%), which is an important factor for consumption (29.3%), where most people shop at least once a week (72.0 %). The results regarding the frequency of weekly food consumption in the last month showed that respondents consume raw salad (96.0%), cooked vegetables (91.1%), fruits (88.0%), beans (88.0%), milk (56.0%), chocolate (66.7%), on five or more days a week. Conclusion: It was possible to verify the loyalty of most consumers, predominantly females, who consider their health status to be good, where a large number reported having no comorbidity, maintaining a good pattern of consumption of fruits and vegetables. |
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