Predictors of store brand purchase intention: a study in the emerging market
The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in previous studies: store image, perceived risk, sto...
| Autores: | , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2016 |
| País: | Brasil |
| Recursos: | Fundação Getulio Vargas (FGV) |
| Repositório: | Revista de Administração de Empresas |
| Idioma: | português |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/64791 |
| Acesso em linha: | https://periodicos.fgv.br/rae/article/view/64791 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Store brand Perceived risk Store image Store brand image Purchase intention Marca própria Risco percebido Imagem da loja Imagem de marca própria Intenção de compra |
| Resumo: | The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in previous studies: store image, perceived risk, store brand image, and attitude towards the store brand. To test the hypotheses from the literature on the subject, we collected data through a survey with 1,938 supermarket customers in Brazil. Our results, found by means of structural equation modeling using PLS, demonstrate the existence of significant relationships between: (1) perceived risk and store brand image; (2) store image and store brand image; (3) store brand image and attitude; and (4) between attitude and purchase intention. We conclude that perceived risk and store image are strong predictors of store brand image and attitude, thereby forming a robust model of prediction of store brand purchase intention and providing a contribution to the literature. |
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