Anchor: the shaman of ideology

One of the concepts, with more traffic, currently in the Media, is the Anchor. Every moment, its pronunciation inhabits the pages of the periodicals, it walks by the radio orality and it installs itself in the television showcase. It's not coincidence. It signifies one of the most important med...

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Detalhes bibliográficos
Autor: Ramos, Roberto José
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2009
País:Brasil
Recursos:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Revista FAMECOS: Mídia cultura e tecnologia
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/5473
Acesso em linha:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/5473
Access Level:acceso abierto
Palavra-chave:Communication
Telejournalism
anchor
The anchor in telejournalism
Comunicação
telejornalismo
âncora
O âncora no telejornalismo
Descrição
Resumo:One of the concepts, with more traffic, currently in the Media, is the Anchor. Every moment, its pronunciation inhabits the pages of the periodicals, it walks by the radio orality and it installs itself in the television showcase. It's not coincidence. It signifies one of the most important media innovations, in the 90's, in Brazil.