Ship-from-store omnichannel using a 4pl digital platform

Goal: This research aimed to simulate a ship-from-store operation process from an omnichannel retailer. Based on this we proposed a conceptual model orchestrated through a 4PL. Through the results evaluated by performance indicators in the simulation, computational results of using the approach in a...

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Autores: Schweitzer, Nicollas Luiz Schweitzer de Souza, Arante, Marcos Tadeu, Agostino, Ícaro Romolo Sousa, Braghirolli, Lynceo Falavigna, Mafia, Marina Meireles Pereira, Frazzon, Enzo Morosini
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2024
País:Brasil
Recursos:Associação Brasileira de Engenharia de Produção (ABEPRO)
Repositório:Brazilian Journal of Operations & Production Management (Online)
Idioma:inglês
OAI Identifier:oai:ojs.bjopm.org.br:article/1856
Acesso em linha:https://bjopm.org.br/bjopm/article/view/1856
Access Level:Acceso aberto
Palavra-chave:Omnichannel
4PL
Digital Logistics
Ship-from-store
Last Mile
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spelling Ship-from-store omnichannel using a 4pl digital platformOmnichannel4PLDigital LogisticsShip-from-storeLast MileGoal: This research aimed to simulate a ship-from-store operation process from an omnichannel retailer. Based on this we proposed a conceptual model orchestrated through a 4PL. Through the results evaluated by performance indicators in the simulation, computational results of using the approach in a real case can be added to decision-making and the literature. Design / Methodology / Approach: This paper comprises the collection of sales and logistics data from a retailer for developing a computer simulation using R programming language, so that the ship-from-store strategy is evaluated. Data from an omnichannel retailer supported the development of two scenarios: the first represent retailer's current praxis; in the second, the logistics orchestration model is applied. The analysis considers two performance indicators: freight price and freight time. Results: The results demonstrate that after adopting the ship-from-store strategy the omnichannel retailer can reduce the freight price by up to 60%. Regarding the delivery time, a reduction of up to 8 days is envisioned. These reductions positively impact the customer experience in the online channel, increasing its attractiveness. Limitations of the investigation: The limitations of the research are based on a logistics orchestration model for a retailer that is omnichannel and has several stores within its national territory with stock. This stock is sufficient to implement a ship-from-store process in this retailer. Practical implications: This retailer, by applying the method, is able to achieve better customer rewards. In the same way, it manages to make the online channel more attractive at the lowest cost and in the shortest time. This retailer is also able to use new technological resources through a 4PL. This serves as a technological tool for the logistics orchestration operation. Originality / Value: An original computer simulation for a 4PL digital platform orchestrating the ship-from-store strategy in omnichannel retailing is presented.Brazilian Association for Industrial Engineering and Operations Management (ABEPRO)2024-05-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionResearch paperapplication/pdfhttps://bjopm.org.br/bjopm/article/view/185610.14488/BJOPM.1856.2024Brazilian Journal of Operations & Production Management; Vol. 21 No. 2 (2024); 1856 2237-8960reponame:Brazilian Journal of Operations & Production Management (Online)instname:Associação Brasileira de Engenharia de Produção (ABEPRO)instacron:ABEPROenghttps://bjopm.org.br/bjopm/article/view/1856/1074Copyright (c) 2024 Nicollas Luiz Schweitzer de Souza Schweitzer, Marcos Tadeu Arante, Ícaro Romolo Sousa Agostino, Lynceo Falavigna Braghirolli, Marina Meireles Pereira Mafia, Enzo Morosini Frazzonhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSchweitzer, Nicollas Luiz Schweitzer de SouzaArante, Marcos TadeuAgostino, Ícaro Romolo SousaBraghirolli, Lynceo FalavignaMafia, Marina Meireles PereiraFrazzon, Enzo Morosini2024-05-21T20:49:42Zoai:ojs.bjopm.org.br:article/1856Revistahttps://bjopm.org.br/bjopmONGhttps://bjopm.org.br/bjopm/oaibjopm.journal@gmail.com2237-89601679-8171opendoar:2024-05-21T20:49:42Brazilian Journal of Operations & Production Management (Online) - Associação Brasileira de Engenharia de Produção (ABEPRO)false
dc.title.none.fl_str_mv Ship-from-store omnichannel using a 4pl digital platform
title Ship-from-store omnichannel using a 4pl digital platform
spellingShingle Ship-from-store omnichannel using a 4pl digital platform
Schweitzer, Nicollas Luiz Schweitzer de Souza
Omnichannel
4PL
Digital Logistics
Ship-from-store
Last Mile
title_short Ship-from-store omnichannel using a 4pl digital platform
title_full Ship-from-store omnichannel using a 4pl digital platform
title_fullStr Ship-from-store omnichannel using a 4pl digital platform
title_full_unstemmed Ship-from-store omnichannel using a 4pl digital platform
title_sort Ship-from-store omnichannel using a 4pl digital platform
dc.creator.none.fl_str_mv Schweitzer, Nicollas Luiz Schweitzer de Souza
Arante, Marcos Tadeu
Agostino, Ícaro Romolo Sousa
Braghirolli, Lynceo Falavigna
Mafia, Marina Meireles Pereira
Frazzon, Enzo Morosini
author Schweitzer, Nicollas Luiz Schweitzer de Souza
author_facet Schweitzer, Nicollas Luiz Schweitzer de Souza
Arante, Marcos Tadeu
Agostino, Ícaro Romolo Sousa
Braghirolli, Lynceo Falavigna
Mafia, Marina Meireles Pereira
Frazzon, Enzo Morosini
author_role author
author2 Arante, Marcos Tadeu
Agostino, Ícaro Romolo Sousa
Braghirolli, Lynceo Falavigna
Mafia, Marina Meireles Pereira
Frazzon, Enzo Morosini
author2_role author
author
author
author
author
dc.subject.por.fl_str_mv Omnichannel
4PL
Digital Logistics
Ship-from-store
Last Mile
topic Omnichannel
4PL
Digital Logistics
Ship-from-store
Last Mile
description Goal: This research aimed to simulate a ship-from-store operation process from an omnichannel retailer. Based on this we proposed a conceptual model orchestrated through a 4PL. Through the results evaluated by performance indicators in the simulation, computational results of using the approach in a real case can be added to decision-making and the literature. Design / Methodology / Approach: This paper comprises the collection of sales and logistics data from a retailer for developing a computer simulation using R programming language, so that the ship-from-store strategy is evaluated. Data from an omnichannel retailer supported the development of two scenarios: the first represent retailer's current praxis; in the second, the logistics orchestration model is applied. The analysis considers two performance indicators: freight price and freight time. Results: The results demonstrate that after adopting the ship-from-store strategy the omnichannel retailer can reduce the freight price by up to 60%. Regarding the delivery time, a reduction of up to 8 days is envisioned. These reductions positively impact the customer experience in the online channel, increasing its attractiveness. Limitations of the investigation: The limitations of the research are based on a logistics orchestration model for a retailer that is omnichannel and has several stores within its national territory with stock. This stock is sufficient to implement a ship-from-store process in this retailer. Practical implications: This retailer, by applying the method, is able to achieve better customer rewards. In the same way, it manages to make the online channel more attractive at the lowest cost and in the shortest time. This retailer is also able to use new technological resources through a 4PL. This serves as a technological tool for the logistics orchestration operation. Originality / Value: An original computer simulation for a 4PL digital platform orchestrating the ship-from-store strategy in omnichannel retailing is presented.
publishDate 2024
dc.date.none.fl_str_mv 2024-05-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Research paper
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://bjopm.org.br/bjopm/article/view/1856
10.14488/BJOPM.1856.2024
url https://bjopm.org.br/bjopm/article/view/1856
identifier_str_mv 10.14488/BJOPM.1856.2024
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://bjopm.org.br/bjopm/article/view/1856/1074
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Brazilian Association for Industrial Engineering and Operations Management (ABEPRO)
publisher.none.fl_str_mv Brazilian Association for Industrial Engineering and Operations Management (ABEPRO)
dc.source.none.fl_str_mv Brazilian Journal of Operations & Production Management; Vol. 21 No. 2 (2024); 1856
2237-8960
reponame:Brazilian Journal of Operations & Production Management (Online)
instname:Associação Brasileira de Engenharia de Produção (ABEPRO)
instacron:ABEPRO
instname_str Associação Brasileira de Engenharia de Produção (ABEPRO)
instacron_str ABEPRO
institution ABEPRO
reponame_str Brazilian Journal of Operations & Production Management (Online)
collection Brazilian Journal of Operations & Production Management (Online)
repository.name.fl_str_mv Brazilian Journal of Operations & Production Management (Online) - Associação Brasileira de Engenharia de Produção (ABEPRO)
repository.mail.fl_str_mv bjopm.journal@gmail.com
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score 15,301629

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