Thinking the place's image: lessons from the pandemic
This text aims to discuss some alternatives to mitigate new tourism crises such the COVID-19 pandemic, proposing a value of the local as a way of repositioning itself in the market, with the alignment of community demands through citizen participation in the design of the local tourist activity.
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade de Brasília (UnB) |
| Repositorio: | Revista Abya Yala (Brasília) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/48541 |
| Acceso en línea: | https://periodicos.unb.br/index.php/abya/article/view/48541 |
| Access Level: | acceso abierto |
| Palabra clave: | turismo, imagem turística, pós-pandemia tourism, tourist image, post-pandemic turismo, imagen turística, pospandemia |
| Sumario: | This text aims to discuss some alternatives to mitigate new tourism crises such the COVID-19 pandemic, proposing a value of the local as a way of repositioning itself in the market, with the alignment of community demands through citizen participation in the design of the local tourist activity. |
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