Compra compulsiva e a influência do cartão de crédito
This article examines the influence of credit cards on young adults’ compulsive buying behavior. Compulsive buying is an uncontrollable state that tends to soften negative feelings. In this context, credit cards can stimulate impulse buying giving rise to problems such as debts and relatio...
| Autores: | , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2004 |
| País: | Brasil |
| Recursos: | Fundação Getulio Vargas (FGV) |
| Repositório: | Revista de Administração de Empresas |
| Idioma: | português |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/37635 |
| Acesso em linha: | https://periodicos.fgv.br/rae/article/view/37635 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Compulsive buying credit card university students consumer behavior marketing research Compra compulsiva cartão de crédito estudantes universitários comportamento do consumidor pesquisa de marketing |
| Resumo: | This article examines the influence of credit cards on young adults’ compulsive buying behavior. Compulsive buying is an uncontrollable state that tends to soften negative feelings. In this context, credit cards can stimulate impulse buying giving rise to problems such as debts and relationship problems. This study is based on a field work and it analysis this behavior on university students. The results reveal that young students with propensity to be compulsive buyers use credit card intensely. It is suggested that organizations involved in this matter should not neglect the compulsive buying behavior and that a discussion about their responsibility be made. |
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