Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro

This article seeks to contribute to the debate around the “symbolic and motivating disputes” related to the Supporters Programs, a modality of relationship between sports associations and their fans. A striking initiative of “modern football” represents the loyalty and approximation between clubs an...

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Detalles Bibliográficos
Autores: Medeiros, Jimmy, Guedon, Philippe
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Institución:Universidade Federal de Minas Gerais (UFMG)
Repositorio:Fulia/UFMG - Futebol, Linguagem, Artes e outros Esportes
Idioma:portugués
OAI Identifier:oai:periodicos.ufmg.br:article/46525
Acceso en línea:https://periodicos.ufmg.br/index.php/fulia/article/view/46525
Access Level:acceso abierto
Palabra clave:Programa Sócio-torcedor
Torcedores
Futebol moderno
Marketing esportivo
Supporter Partner Program
Fans
Modern football
Sport marketing
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oai_identifier_str oai:periodicos.ufmg.br:article/46525
network_acronym_str BR
network_name_str Brasil
repository_id_str
dc.title.none.fl_str_mv Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
Meandros da fidelização econômico-torcedora: perfis dos consumidores e motivadores do ingresso nos programas sócio-torcedor de clubes cariocas
title Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
spellingShingle Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
Medeiros, Jimmy
Programa Sócio-torcedor
Torcedores
Futebol moderno
Marketing esportivo
Supporter Partner Program
Fans
Modern football
Sport marketing
title_short Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
title_full Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
title_fullStr Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
title_full_unstemmed Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
title_sort Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de Janeiro
dc.creator.none.fl_str_mv Medeiros, Jimmy
Guedon, Philippe
author Medeiros, Jimmy
author_facet Medeiros, Jimmy
Guedon, Philippe
author_role author
author2 Guedon, Philippe
author2_role author
dc.subject.por.fl_str_mv Programa Sócio-torcedor
Torcedores
Futebol moderno
Marketing esportivo
Supporter Partner Program
Fans
Modern football
Sport marketing
topic Programa Sócio-torcedor
Torcedores
Futebol moderno
Marketing esportivo
Supporter Partner Program
Fans
Modern football
Sport marketing
description This article seeks to contribute to the debate around the “symbolic and motivating disputes” related to the Supporters Programs, a modality of relationship between sports associations and their fans. A striking initiative of “modern football” represents the loyalty and approximation between clubs and fans through a contractual bond with financial retribution towards the club. The analysis of the article seeks to contribute to the perspective of fans who choose to join the programs, identifying the factors that influence decision-making and how this contracted relationship works. For this, this article presents the data produced by an online survey on the recent experience of the programs of four major clubs in the capital of Rio de Janeiro. As a result, the work organizes a profile of the fan-member in a comparative perspective, in addition to dimensioning the motivators of adhesion are multidimensional, with variations between exclusively rational factors and others of a social/emotional order. In the rational pole, the advantages of purchasing tickets or its exclusivity for member-fans are a major factor in decision-making.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufmg.br/index.php/fulia/article/view/46525
10.35699/2526-4494.2024.46525
url https://periodicos.ufmg.br/index.php/fulia/article/view/46525
identifier_str_mv 10.35699/2526-4494.2024.46525
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufmg.br/index.php/fulia/article/view/46525/43284
dc.rights.driver.fl_str_mv Copyright (c) 2024 Jimmy Medeiros, Philippe Guedon
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Jimmy Medeiros, Philippe Guedon
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Minas Gerais
publisher.none.fl_str_mv Universidade Federal de Minas Gerais
dc.source.none.fl_str_mv FuLiA/UFMG; Bd. 9 Nr. 1 (2024): ÀS MARGENS DA MEMÓRIA – IV SIMPÓSIO INTERNACIONAL DE ESTUDOS SOBRE FUTEBOL / Coorganização: Marcel Tonini (Museu do Futebol/SP-Brasil); Raphael Rajão (IFCE-Brasil); 188-217
FuLiA/UFMG ; v. 9 n. 1 (2024): ÀS MARGENS DA MEMÓRIA – IV SIMPÓSIO INTERNACIONAL DE ESTUDOS SOBRE FUTEBOL / Coorganização: Marcel Tonini (Museu do Futebol/SP-Brasil); Raphael Rajão (IFCE-Brasil); 188-217
2526-4494
10.35699/2526-4494.9.1.2024
reponame:Fulia/UFMG - Futebol, Linguagem, Artes e outros Esportes
instname:Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
instname_str Universidade Federal de Minas Gerais (UFMG)
instacron_str UFMG
institution UFMG
reponame_str Fulia/UFMG - Futebol, Linguagem, Artes e outros Esportes
collection Fulia/UFMG - Futebol, Linguagem, Artes e outros Esportes
repository.name.fl_str_mv Fulia/UFMG - Futebol, Linguagem, Artes e outros Esportes - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv lino-rodrigues@uol.com.br || periodicosfaleufmg@gmail.com || revistafulia@gmail.com
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spelling Intricacies of economic-fan loyalty: profiles of consumers and motivators for joining the fan-partner programs of clubs in Rio de JaneiroMeandros da fidelização econômico-torcedora: perfis dos consumidores e motivadores do ingresso nos programas sócio-torcedor de clubes cariocasPrograma Sócio-torcedorTorcedoresFutebol modernoMarketing esportivoSupporter Partner ProgramFansModern footballSport marketingThis article seeks to contribute to the debate around the “symbolic and motivating disputes” related to the Supporters Programs, a modality of relationship between sports associations and their fans. A striking initiative of “modern football” represents the loyalty and approximation between clubs and fans through a contractual bond with financial retribution towards the club. The analysis of the article seeks to contribute to the perspective of fans who choose to join the programs, identifying the factors that influence decision-making and how this contracted relationship works. For this, this article presents the data produced by an online survey on the recent experience of the programs of four major clubs in the capital of Rio de Janeiro. As a result, the work organizes a profile of the fan-member in a comparative perspective, in addition to dimensioning the motivators of adhesion are multidimensional, with variations between exclusively rational factors and others of a social/emotional order. In the rational pole, the advantages of purchasing tickets or its exclusivity for member-fans are a major factor in decision-making.O presente artigo busca contribuir com o debate em torno das “disputas simbólicas e motivadoras” relacionadas aos Programas Sócio-torcedores, modalidade de relacionamento entre associações esportivas e os seus fãs. Iniciativa marcante do futebol moderno, representa a  fidelização e aproximação entre clubes e torcedores por meio de uma vinculação contratual com retribuição financeira em direção ao clube. A análise do artigo busca contribuir com o olhar dos torcedores que optam pela adesão aos programas, identificando os fatores que influenciam a tomada de decisão e de que maneira funciona essa relação contratada. Para isso, o presente artigo apresenta os dados produzidos por um survey on-line sobre a experiência recente dos programas de quatro grandes clubes da capital carioca. Como resultado, o trabalho organiza um perfil do sócio-torcedor em perspectiva comparada, além de dimensionar os motivadores da adesão são multidimensionais, tendo variações entre fatores exclusivamente racionais e outros de ordem social/emocional. No polo racional, as vantagens na compra de ingresso ou a sua exclusividade para sócios-torcedores são um fator de peso na tomada de decisão.Universidade Federal de Minas Gerais2024-04-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufmg.br/index.php/fulia/article/view/4652510.35699/2526-4494.2024.46525FuLiA/UFMG; Bd. 9 Nr. 1 (2024): ÀS MARGENS DA MEMÓRIA – IV SIMPÓSIO INTERNACIONAL DE ESTUDOS SOBRE FUTEBOL / Coorganização: Marcel Tonini (Museu do Futebol/SP-Brasil); Raphael Rajão (IFCE-Brasil); 188-217FuLiA/UFMG ; v. 9 n. 1 (2024): ÀS MARGENS DA MEMÓRIA – IV SIMPÓSIO INTERNACIONAL DE ESTUDOS SOBRE FUTEBOL / Coorganização: Marcel Tonini (Museu do Futebol/SP-Brasil); Raphael Rajão (IFCE-Brasil); 188-2172526-449410.35699/2526-4494.9.1.2024reponame:Fulia/UFMG - Futebol, Linguagem, Artes e outros Esportesinstname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGporhttps://periodicos.ufmg.br/index.php/fulia/article/view/46525/43284Copyright (c) 2024 Jimmy Medeiros, Philippe Guedoninfo:eu-repo/semantics/openAccessMedeiros, JimmyGuedon, Philippe2024-04-19T19:18:11Zoai:periodicos.ufmg.br:article/46525Revistahttps://periodicos.ufmg.br/index.php/fulia/indexPUBhttps://periodicos.ufmg.br/index.php/fulia/oailino-rodrigues@uol.com.br || periodicosfaleufmg@gmail.com || revistafulia@gmail.com2526-44942526-4494opendoar:2024-04-19T19:18:11Fulia/UFMG - Futebol, Linguagem, Artes e outros Esportes - Universidade Federal de Minas Gerais (UFMG)false
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