The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed u...

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Detalhes bibliográficos
Autores: Susilowati, Etty, Novita Sari, Agatha
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Brasil
Recursos:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
Repositorio:Independent Journal of Management & Production
Idioma:inglés
OAI Identifier:oai:www.ijmp.jor.br:article/981
Acesso em linha:http://www.ijmp.jor.br/index.php/ijmp/article/view/981
Access Level:acceso abierto
Palavra-chave:fast food restaurant
brand awareness
brand association
perceived quality
purchase intention
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spelling The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakartafast food restaurantbrand awarenessbrand associationperceived qualitypurchase intentionThis study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.Independent2020-02-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/98110.14807/ijmp.v11i1.981Independent Journal of Management & Production; Vol. 11 No. 1 (2020): Independent Journal of Management & Production; 039-0532236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/981/1275http://www.ijmp.jor.br/index.php/ijmp/article/view/981/1276Copyright (c) 2020 Etty Susilowati, Agatha Novita Sariinfo:eu-repo/semantics/openAccessSusilowati, EttyNovita Sari, Agatha2020-04-01T03:05:31Zoai:www.ijmp.jor.br:article/981Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2020-04-01T03:05:31Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false
dc.title.none.fl_str_mv The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
title The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
spellingShingle The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
Susilowati, Etty
fast food restaurant
brand awareness
brand association
perceived quality
purchase intention
title_short The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
title_full The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
title_fullStr The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
title_full_unstemmed The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
title_sort The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
dc.creator.none.fl_str_mv Susilowati, Etty
Novita Sari, Agatha
author Susilowati, Etty
author_facet Susilowati, Etty
Novita Sari, Agatha
author_role author
author2 Novita Sari, Agatha
author2_role author
dc.subject.por.fl_str_mv fast food restaurant
brand awareness
brand association
perceived quality
purchase intention
topic fast food restaurant
brand awareness
brand association
perceived quality
purchase intention
description This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.
publishDate 2020
dc.date.none.fl_str_mv 2020-02-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/981
10.14807/ijmp.v11i1.981
url http://www.ijmp.jor.br/index.php/ijmp/article/view/981
identifier_str_mv 10.14807/ijmp.v11i1.981
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/981/1275
http://www.ijmp.jor.br/index.php/ijmp/article/view/981/1276
dc.rights.driver.fl_str_mv Copyright (c) 2020 Etty Susilowati, Agatha Novita Sari
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Etty Susilowati, Agatha Novita Sari
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Independent
publisher.none.fl_str_mv Independent
dc.source.none.fl_str_mv Independent Journal of Management & Production; Vol. 11 No. 1 (2020): Independent Journal of Management & Production; 039-053
2236-269X
2236-269X
reponame:Independent Journal of Management & Production
instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
instname_str Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron_str IJM&P
institution IJM&P
reponame_str Independent Journal of Management & Production
collection Independent Journal of Management & Production
repository.name.fl_str_mv Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
repository.mail.fl_str_mv ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||
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score 15,301629

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