Efeito da informação na simulação de um leilão de preço reserva

This study sought evidence if the inclusion of information on products substantially alter the estimates of prices in the simulation of the auction reserve price. The products chosen were: mouse, shoes, watch and wice which is a cooler of drinks don’t known in the Brazilian market. It also tested a...

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Detalles Bibliográficos
Autores: Fernandes, Bruno Vinícius Ramos, Silva, Josué Lins, Silva, César Augusto Tibúrcio
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2010
País:Brasil
Institución:Faculdade Cenecista de Campo Largo (FACECLA)
Repositorio:Revista Eletrônica de Ciência Administrativa
Idioma:portugués
OAI Identifier:oai:periodicosibepes.org.br:article/354
Acceso en línea:http://www.periodicosibepes.org.br/index.php/recadm/article/view/354
Access Level:acceso abierto
Palabra clave:Auction reserve price; winner's curse; random anchor
Leilão de preço reserva; maldição do vencedor; âncora aleatória
Descripción
Sumario:This study sought evidence if the inclusion of information on products substantially alter the estimates of prices in the simulation of the auction reserve price. The products chosen were: mouse, shoes, watch and wice which is a cooler of drinks don’t known in the Brazilian market. It also tested a random anchor can influence the estimates of prices, was chosen to anchor the last three digits of the identity of each participant. As a result it was found that anchor affects the estimates of prices when auctioned four products without information. The inclusion of the information offered increased prices and decreased the effect of random anchor. Four products were investigated in the Winner's Curse occurs, both in auctions with and without information.