Discurso, midiatização e circulação de sentidos em relações públicas
Aiming at contributing to Organizational Communication by discourse and mediatization studies, this article seeks to update the understanding of Public Relations. Based on a bibliographic research, it argues that functional and linear models do not represent all the complexity of communication proce...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Institución: | Universidade de São Paulo (USP) |
| Repositorio: | Organicom (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:revistas.usp.br:article/171900 |
| Acceso en línea: | https://www.revistas.usp.br/organicom/article/view/171900 |
| Access Level: | acceso abierto |
| Palabra clave: | Circulação Comunicação organizacional Discurso Midiatização Relações públicas Circulación Comunicación organizacional Mediatización Relaciones públicas Circulation Organizational communication Discourse Mediatization Public relations |
| Sumario: | Aiming at contributing to Organizational Communication by discourse and mediatization studies, this article seeks to update the understanding of Public Relations. Based on a bibliographic research, it argues that functional and linear models do not represent all the complexity of communication processes in mediatized societies or those in process of mediatization, and it concludes that its relevance to work on conflict management between social actors should be uplifted, since circulation is the ultimate area of dispute and negotiation of meanings. |
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