A imagem pública de Sérgio Moro: valores em disputa no contexto brasileiro

This paper aims at discussing the constitution of public image of Sérgio Moro, former federal judge and former minister of Justice, in the context of his performance in the Operation Car Wash and his rise to federal government. Supported by the discussion about public image celebrization and celebri...

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Detalhes bibliográficos
Autores: Terezinha Silva, Paula Guimaraes Simoes
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Recursos:Universidade Federal de Minas Gerais (UFMG)
Repositorio:Repositório Institucional da UFMG
Idioma:portugués
OAI Identifier:oai:repositorio.ufmg.br:1843/54406
Acesso em linha:https://doi.org/10.15448/1980-3729.2020.1.37097
http://hdl.handle.net/1843/54406
http://orcid.org/0000-0001-7427-9364
https://orcid.org/0000-0002-1218-4498
Access Level:acceso abierto
Palavra-chave:Imagem pública
Sérgio Moro
Figuras públicas
Comunicação social
Fama
Descrição
Resumo:This paper aims at discussing the constitution of public image of Sérgio Moro, former federal judge and former minister of Justice, in the context of his performance in the Operation Car Wash and his rise to federal government. Supported by the discussion about public image celebrization and celebrity politics, we analyze the construction of Moro’s image from texts that were published in the Events’ Analysis Lab (GrisLab) and from magazines Veja and Carta Capital. We seek to grasp some features attached to this public figure image, such as values and symbolic clashes associated to it. The study reveals that, on the one hand, Moro’s image is linked to values such as competence, seriousness, zeal, dedication, probity and honesty. On the other hand, it is related to a partial and selective performance in the application of justice, as well as the disregard for legality in politically motivated actions.