ISTO FAZ UM BEM!: AS ESCOLAS DE SAMBA, A COCA-COLA E A “INVASÃO DA CLASSE MÉDIA” NO CARNAVAL CARIOCA DOS ANOS 50
A research on the contest sponsored by Coca-Cola among Rio’s samba schools in the 1950s, highlighting the interests and negotiations involved in a process that promoted a dialogue between the main groups of popular culture of the time and the most representative of the global “cultural industries”,...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2015 |
| Country: | Brasil |
| Institution: | Universidade do Estado do Rio de Janeiro (UERJ) |
| Repository: | Textos escolhidos de cultura e arte populares (Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.www.e-publicacoes.uerj.br:article/16470 |
| Online Access: | https://www.e-publicacoes.uerj.br/tecap/article/view/16470 |
| Access Level: | Open access |
| Keyword: | ESCOLAS DE SAMBA COCA COLA CARNAVAL SAMBA SCHOOLS CARNIVAL |
| Summary: | A research on the contest sponsored by Coca-Cola among Rio’s samba schools in the 1950s, highlighting the interests and negotiations involved in a process that promoted a dialogue between the main groups of popular culture of the time and the most representative of the global “cultural industries”, highlighting the role played by Fernando Pamplona and the Samba School Acadêmicos do Salgueiro in this context. |
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