Specialized consumptions based on the biological root of the human being and the advertising discourses that sustain them
This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Brasil |
| Institución: | Universidade Federal do Tocantins (UFT) |
| Repositorio: | Revista Observatório |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/6447 |
| Acceso en línea: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/6447 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumption, communication, advertising discourse, creativity Consumo, comunicación, discurso publicitario, creatividad Consumos especializados y discursos publicitarios |
| Sumario: | This article analyzes, through the use of a mixed methodology, the specialized consumptions derived from the biological condition of the individual. For this purpose, different types of studies are developed: theoretical-conceptual, descriptive analytical, theoretical-descriptive and conclusive, and the quantitative part is based on a sample of 450 people surveyed. The results provide an overview of the main types of biological consumption by age, the concern for them, the time and expenditure devoted to them |
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