A study on user experience design (UX design) perception and practices by young iPhone users from Rio
This study aims to investigate how UX Design processes are perceived by iPhone users, consideringthe usability of the interface and what is the impact of this perception on the consumption be-havior of the users. Solomon (2016) perspective was investigated in relation to consumer behaviorregarding t...
| Autores: | , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2024 |
| País: | Brasil |
| Recursos: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repositório: | Diálogo com a Economia Criativa |
| Idioma: | português inglês |
| OAI Identifier: | oai:ojs.dialogo.espm.br:article/512 |
| Acesso em linha: | https://dialogo.espm.br/revistadcec-rj/article/view/512 |
| Access Level: | Acceso aberto |
| Palavra-chave: | UX Design Comportamento do consumidor Interface Usabilidade Grupo Focal Consumer behavior Usability Focus group |
| Resumo: | This study aims to investigate how UX Design processes are perceived by iPhone users, consideringthe usability of the interface and what is the impact of this perception on the consumption be-havior of the users. Solomon (2016) perspective was investigated in relation to consumer behaviorregarding their attitude and perception, directly and indirectly impacting their behavior towardsApple; in addition to the perspective of Nielsen (1993) and Norman (1998) regarding the technicalissues that UX (user experience) covers and finally Zikmund and Babin (2011) perspective regard-ing the implementation, treatment and analysis of the Focus Group. The main contributions of thestudy point to the high relevance of high-quality perception of UX design in promoting relevantconsumer experience, which covers issues related to intuitiveness, usability, UI and even aestheticvalues in promoting the construction of long-term customer loyalty with the product and, conse-quently, with the brand. This can be explained by the fact that the iPhone has an operating systemthat is perceived as very easy to use. In this way, it ends up being practical for the user to havean iPhone to perform everything from their work tasks to those that are part of their daily livesquickly and conveniently. |
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