The contribution of the retail to sustainable consumption: an analysis of wal-mart Brazil practices among its stakeholders
Immersed in a set of interactions between different stakeholders in the market, the business can contribute to a new pattern of sustainable consumption. With this, the purpose of this study is to identify the contribution of Wal-Mart Brazil to sustainable consumption in retail supermarkets in Recife...
| Autor: | |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Institución: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/1229 |
| Acceso en línea: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1229 |
| Access Level: | acceso abierto |
| Palabra clave: | Sustainable Consumption. Stakeholders. Retail. Supermarkets. Consumo Sustentável. Stakeholders. Varejo. Supermercados. |
| Sumario: | Immersed in a set of interactions between different stakeholders in the market, the business can contribute to a new pattern of sustainable consumption. With this, the purpose of this study is to identify the contribution of Wal-Mart Brazil to sustainable consumption in retail supermarkets in Recife/PE under the perspective of social interactions presented by Michaelis (2003). With focus exploratory and qualitative approach to research conducted in the form of a case study considers sustainable consumption as a background of search, to recognition of relations between the actors selected, thus we identify a positive contribution of the company in eight criteria reviewed with most other developing for a change in the sector. Among the findings, we feature the need to add the third sector organizations to network influences, considering the influence and importance this actor to social interactions. With this, the greatest contribution of paper is at show the possibility of implementation of sustainable consumption. |
|---|