WEB SCRAPING AND DATA SCIENCE IN APPLIED RESEARCH IN COMMUNICATION: a study on online reviews
Today web scraping presents itself as a valuable technique for obtaining insights from large databases such as those resulting, for example, from the interaction of users with the web and social networks, whose information would be difficult to collect and analyze using manual methods. . In this app...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Institución: | Universidade Federal do Tocantins (UFT) |
| Repositorio: | Revista Observatório |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/11741 |
| Acceso en línea: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11741 |
| Access Level: | acceso abierto |
| Palabra clave: | Avaliações online raspagem de dados web scraping ciência de dados comunicação Midiatização Comunicação Internet midiatization comunication mediatización Comunicación |
| Sumario: | Today web scraping presents itself as a valuable technique for obtaining insights from large databases such as those resulting, for example, from the interaction of users with the web and social networks, whose information would be difficult to collect and analyze using manual methods. . In this applied study, the contribution of the development and use of a prototype tool for scraping data from online assessments made on Google Maps was demonstrated. The objective was to investigate how these assessments can influence the behavior of users of the platform. Among the results, it was observed that the reading and posting of evaluations caused reflections on opinion formation, motivations and critical sense in the users of the investigated Google Maps. |
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