IDENTITY FLOW: ethics deliberation by the sociology of Zygmunt Bauman

The objective of this article is to investigate the implications of the changes in social relations, consumer culture and the construction of identity based on analyzes performed by the polish sociologist Zygmunt Bauman. Therefore, the article explores the transition from modern to contemporary soci...

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Detalhes bibliográficos
Autores: Silva, Rafael Bianchi, Bortholazzi, Ana Sophia Ludvig, Vivan , Rafaela Prescinotti
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Brasil
Recursos:FILOSOFIA CAPITAL (FC)
Repositorio:Cadernos Zygmunt Bauman
Idioma:portugués
OAI Identifier:oai:ojs2.periodicoseletronicos.ufma.br:article/24953
Acesso em linha:https://periodicoseletronicos.ufma.br/index.php/bauman/article/view/24953
Access Level:acceso abierto
Palavra-chave:Zygmunt Bauman
Identity
Contemporaneity
Consumerism
Ethics
Identidade
Contemporaneidade
Consumismo
Ética
Descrição
Resumo:The objective of this article is to investigate the implications of the changes in social relations, consumer culture and the construction of identity based on analyzes performed by the polish sociologist Zygmunt Bauman. Therefore, the article explores the transition from modern to contemporary society, the transformations of globalization andtheir relationship with time and space, and finally, the modes of consumption and identity construction. With the transition to liquid-modern society, fixed norms and traditions are being dissolved in the search for individual freedom. In this reality, obsolescence has become one of the central characteristic and consumption has become a social model. In this context, identities must be imperatively reconstructed, taking away the time needed by the individual to assimilate their failures, contradictions and suffering. The conclusion is that it is necessary to expand the questioning about the effects of this condition in order to outline coping possibilities.