Do kitsch ao cult: interlocuções entre criatividade, arte & publicidade
This article presents an analysis of the possible dialogues between creativity, art and consume in the advertising. To fulfill this goal we use some ads from different companies, in order to demonstrate that the artistic influence in the advertising is an important strategic resource, which can be p...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Brasil |
| Institución: | Universidade Federal de Sergipe (UFS) |
| Repositorio: | Repositório Institucional da UFS |
| Idioma: | portugués |
| OAI Identifier: | oai:oai:ri.ufs.br:repo_01:riufs/8473 |
| Acceso en línea: | http://ri.ufs.br/jspui/handle/riufs/8473 |
| Access Level: | acceso abierto |
| Palabra clave: | Kitsch Cult Criatividade Arte Publicidade Creativity Art Advertising |
| Sumario: | This article presents an analysis of the possible dialogues between creativity, art and consume in the advertising. To fulfill this goal we use some ads from different companies, in order to demonstrate that the artistic influence in the advertising is an important strategic resource, which can be present in advertisements for all kinds of organization. Finally, we performed a literature review on advertising, art and kitsch consumption to conceptualize object in our analysis. |
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