Relevance of brands and beef quality differentials for the consumer at the time of purchase

The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group c...

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Detalles Bibliográficos
Autores: Giacomazzi, Carla Mecca, Talamini, Edson, Kindlein, Líris
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2017
País:Brasil
Institución:Universidade Federal do Rio Grande do Sul (UFRGS)
Repositorio:Repositório Institucional da UFRGS
Idioma:inglés
OAI Identifier:oai:www.lume.ufrgs.br:10183/180727
Acceso en línea:http://hdl.handle.net/10183/180727
Access Level:acceso abierto
Palabra clave:Carne bovina
Consumidor
Beef
Consumer
Purchase decision
Meat brands
Quality
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spelling 2018-07-28T02:46:12Z20171516-3598http://hdl.handle.net/10183/180727001069371The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group consumers according to the profile of purchase decision. The methodology consisted of using an information-collecting instrument applied to 271 beef consumers. The data collected were analyzed using descriptive statistical analyses, chi-square analysis, and correspondence analysis, relating socio-demographic profile of the respondents with the other variables collected. Chi-square and correspondence analyses showed that younger consumers with lower levels of income and education are influenced by posters and advertisements at the point of sale, unaware of differentiated and branded products, and that they do not choose branded beef at the time of purchase. Consumers over 60 years showed a more conservative purchase profile, with no influence. The most valued attributes are appearance, price, and type of cut, being brand and certifications little relevant as tools to help decide the product purchase.application/pdfengRevista brasileira de zootecnia= Brazilian journal of animal science [recurso eletrônico]. Viçosa, MG. Vol. 46, n. 4 (abr. 2017), p. [354]-365Carne bovinaConsumidorBeefConsumerPurchase decisionMeat brandsQualityRelevance of brands and beef quality differentials for the consumer at the time of purchaseinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/otherinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFRGSinstname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSGiacomazzi, Carla MeccaTalamini, EdsonKindlein, LírisORIGINAL001069371.pdfTexto completo (inglês)application/pdf1486591http://www.lume.ufrgs.br/bitstream/10183/180727/1/001069371.pdf6ba07efab649a904f8c435024ac6500eMD51TEXT001069371.pdf.txt001069371.pdf.txtExtracted Texttext/plain40612http://www.lume.ufrgs.br/bitstream/10183/180727/2/001069371.pdf.txt6e109dfe02d62d3292f22e6698ee10efMD52THUMBNAIL001069371.pdf.jpg001069371.pdf.jpgGenerated Thumbnailimage/jpeg2212http://www.lume.ufrgs.br/bitstream/10183/180727/3/001069371.pdf.jpg5d3defacb75c5a71679f14d81e25370fMD5310183/1807272018-10-05 07:32:44.238oai:www.lume.ufrgs.br:10183/180727Repositório InstitucionalPUBhttps://lume.ufrgs.br/oai/requestlume@ufrgs.bropendoar:2018-10-05T10:32:44Repositório Institucional da UFRGS - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.pt_BR.fl_str_mv Relevance of brands and beef quality differentials for the consumer at the time of purchase
title Relevance of brands and beef quality differentials for the consumer at the time of purchase
spellingShingle Relevance of brands and beef quality differentials for the consumer at the time of purchase
Giacomazzi, Carla Mecca
Carne bovina
Consumidor
Beef
Consumer
Purchase decision
Meat brands
Quality
title_short Relevance of brands and beef quality differentials for the consumer at the time of purchase
title_full Relevance of brands and beef quality differentials for the consumer at the time of purchase
title_fullStr Relevance of brands and beef quality differentials for the consumer at the time of purchase
title_full_unstemmed Relevance of brands and beef quality differentials for the consumer at the time of purchase
title_sort Relevance of brands and beef quality differentials for the consumer at the time of purchase
dc.creator.none.fl_str_mv Giacomazzi, Carla Mecca
Talamini, Edson
Kindlein, Líris
author Giacomazzi, Carla Mecca
author_facet Giacomazzi, Carla Mecca
Talamini, Edson
Kindlein, Líris
author_role author
author2 Talamini, Edson
Kindlein, Líris
author2_role author
author
dc.subject.por.fl_str_mv Carne bovina
Consumidor
topic Carne bovina
Consumidor
Beef
Consumer
Purchase decision
Meat brands
Quality
dc.subject.eng.fl_str_mv Beef
Consumer
Purchase decision
Meat brands
Quality
description The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group consumers according to the profile of purchase decision. The methodology consisted of using an information-collecting instrument applied to 271 beef consumers. The data collected were analyzed using descriptive statistical analyses, chi-square analysis, and correspondence analysis, relating socio-demographic profile of the respondents with the other variables collected. Chi-square and correspondence analyses showed that younger consumers with lower levels of income and education are influenced by posters and advertisements at the point of sale, unaware of differentiated and branded products, and that they do not choose branded beef at the time of purchase. Consumers over 60 years showed a more conservative purchase profile, with no influence. The most valued attributes are appearance, price, and type of cut, being brand and certifications little relevant as tools to help decide the product purchase.
publishDate 2017
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dc.identifier.issn.pt_BR.fl_str_mv 1516-3598
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dc.relation.ispartof.pt_BR.fl_str_mv Revista brasileira de zootecnia= Brazilian journal of animal science [recurso eletrônico]. Viçosa, MG. Vol. 46, n. 4 (abr. 2017), p. [354]-365
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