Ibict's Social media project implementation: The Institutional facebook Page
Social media present as a possibility to leverage personal relationships, overcoming space and time, with sweeping and asynchronous communication. Thus, Facebook born as an option for virtual interpersonal relationships, then, now offers more facilities than the initial aim,principally, for institu...
| Autores: | , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2014 |
| País: | Brasil |
| Institución: | Universidade de São Paulo (USP) |
| Repositorio: | InCID |
| Idioma: | portugués |
| OAI Identifier: | oai:revistas.usp.br:article/69282 |
| Acceso en línea: | https://www.revistas.usp.br/incid/article/view/69282 |
| Access Level: | acceso abierto |
| Palabra clave: | Ibict Mídias sociais Ibict. Facebook. Social Medias. |
| Sumario: | Social media present as a possibility to leverage personal relationships, overcoming space and time, with sweeping and asynchronous communication. Thus, Facebook born as an option for virtual interpersonal relationships, then, now offers more facilities than the initial aim,principally, for institutions to promote their products and services, turning into an appropriate channel for institutional marketing. The present study describes the implementation of the Ibict's Facebook page, its adaptation to new types of information dissemination about products and services, in the same way that presents the positive results of the pilot project implementation strategy, revealing the breadth and the result of the procedures. |
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