DIVERSIFICATION STRATEGY THROUGH THE RESOURCE-BASED VIEW: A CASE STUDY IN A FOOD INDUSTRY
The aim of this paper is to analyze the strategic change process in a company that led it to adopt diversification strategy according to the resource-based view through a case study in a company engaged in the food sector. The resources: employee's know-how, reputation, business knowledge, inve...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Institución: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/3160 |
| Acceso en línea: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/3160 |
| Access Level: | acceso abierto |
| Palabra clave: | Resource-Based View Competitive Advantage Diversification Strategy. Visión Basada en Recursos Ventaja Competitiva Estrategia de Diversificación. Visão Baseada em Recursos Vantagem Competitiva Estratégia de Diversificação. |
| Sumario: | The aim of this paper is to analyze the strategic change process in a company that led it to adopt diversification strategy according to the resource-based view through a case study in a company engaged in the food sector. The resources: employee's know-how, reputation, business knowledge, investment in integrated quality management and knowledge, training; and the capabilities continuous improvement and capacity for innovation contribute directly to the implementation of diversification strategy and the competitive advantage of the organization, except investment in knowledge management and training. |
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