The Measurement Of The Value Co-Creation Process In Brazilian Banking Sector Companies
The emerging reality based on greater access to information, technological convergence, and the rapid evolution of the internet as a means of communication and conducting business, requires a reevaluation of the traditional enterprise-centric value creation system. This article addresses the idea of...
| Authors: | , , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2020 |
| Country: | Brasil |
| Institution: | Universidade Federal Fluminense (UFF) |
| Repository: | Revista de Administração, Sociedade e Inovação |
| Language: | Portuguese |
| OAI Identifier: | oai:ojs.192.168.8.15:article/428 |
| Online Access: | https://www.rasi.vr.uff.br/index.php/rasi/article/view/428 |
| Access Level: | Open access |
| Keyword: | Valor Criação de valor Cocriação de valor Setor bancário Value Value creation Value co-creation Bank sector |
| Summary: | The emerging reality based on greater access to information, technological convergence, and the rapid evolution of the internet as a means of communication and conducting business, requires a reevaluation of the traditional enterprise-centric value creation system. This article addresses the idea of ??value co-creation, in which value is no longer defined within the company and only delivered to the consumer, but rather created jointly with stakeholders in a process focused on individuals and their experiences. Thus, the study seeks to expand knowledge about value co-creation in Brazilian companies based on empirical information. Therefore, the objective of the research is to measure value co-creation in companies in the Brazilian banking sector and to compare performance between them. The DART model (dialogue, access, risk, and transparency) proposed by Prahalad & Ramaswamy (2004) is used as the basis for the analysis of data obtained from the Corporate Sustainability Index (BM&F-ISE) of 2017. The results show the highlight of one of the analyzed banks, as well as the fact that the analyzed companies still need a greater focus on the development of factors related to the “access” dimension of the model used. |
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