From marginality to mainstream: reflections on the MMA (Mixed Martial Arts) and contemporary capitalist societies

Our main objective in this paper is to discuss the deep relation between the main charac-teristics of the contemporary capitalist societies and one of the sports/shows that reaches a bigger number of persons not only in the Brazilian media but also in the international one: the MMA, Mixed Martial Ar...

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Detalles Bibliográficos
Autores: Alvarez, Fábio de Lima, Marques, José Carlos
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2014
País:Brasil
Institución:Associação Nacional dos Programas de Pós-Graduação em Comunicação
Repositorio:E-Compós
Idioma:portugués
OAI Identifier:oai:ojs.www.e-compos.org.br:article/965
Acceso en línea:https://www.e-compos.org.br/e-compos/article/view/965
Access Level:acceso abierto
Palabra clave:Esportes
Comunicação
MMA
Globalização
Descripción
Sumario:Our main objective in this paper is to discuss the deep relation between the main charac-teristics of the contemporary capitalist societies and one of the sports/shows that reaches a bigger number of persons not only in the Brazilian media but also in the international one: the MMA, Mixed Martial Arts. Far beyond the mostly rapidly identifiable aspects – the violence or aggressiveness -, this sport/show is paradigmatic, because it embodies a huge amount of politics, economics and cultural aspects that are highly valorized in the contemporary develop-ment stage of the capitalists societies, characterized mainly by the expansion of the flow of information and goods globally, specially driven by the new communication technologies.