Propaganda “Equality in politics”: reformulation and memory
In this text, we take as the analysis material the video of the first phase of the advertising campaign Women in Politics, of Electoral Justice, more precisely of the Superior Electoral Court - TSE, called Equality in Politics. The analysis will be based theoretically on the French Line Discourse An...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Universidade Estadual de Campinas (Unicamp) |
| Repositorio: | Línguas e Instrumentos Linguísticos (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.sbu.unicamp.br:article/8661633 |
| Acceso en línea: | https://periodicos.sbu.unicamp.br/ojs/index.php/lil/article/view/8661633 |
| Access Level: | acceso abierto |
| Palabra clave: | Discurso Propaganda Reformulação Discourse Reformulation Reformulación |
| Sumario: | In this text, we take as the analysis material the video of the first phase of the advertising campaign Women in Politics, of Electoral Justice, more precisely of the Superior Electoral Court - TSE, called Equality in Politics. The analysis will be based theoretically on the French Line Discourse Analysis (AD), according to the studies of Michel Pêcheux (2009) in France, and Eni Orlandi (2001, 2002, 2007) in Brazil. We take the propaganda of the TSE for its materiality, to verify how the process of reformulation takes place, as a rupture of the discourse (structural and memory), which means by another interdiscursivity, in this case, the propaganda about the position of the woman in a universe male. |
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