A responsabilidade civil atribuída aos influenciadores digitais sob a ótica da justiça de Aristóteles
Digital influencers, as public figures who exert significant influence over the behavior and decisions of their followers, bear civil responsibilities for their actions. The civil liability attributed to digital influencers is objective in nature, based on the theory of risk inherent to the activity...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | Brasil |
| Institución: | Publicação Independente |
| Repositorio: | Cadernos Cajuína |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs2.v3.cadernoscajuina.pro.br:article/926 |
| Acceso en línea: | https://v3.cadernoscajuina.pro.br/index.php/revista/article/view/926 |
| Access Level: | acceso abierto |
| Palabra clave: | responsabilidade civil justiça Aristóteles influenciador digital |
| Sumario: | Digital influencers, as public figures who exert significant influence over the behavior and decisions of their followers, bear civil responsibilities for their actions. The civil liability attributed to digital influencers is objective in nature, based on the theory of risk inherent to the activity performed—that is, it does not require the presence of fault for liability to be assigned to the party causing the harm. This approach assumes that those who enjoy the benefits of a business must also bear its burdens. Influencers are accountable for the advertising and promotional content shared on their social media platforms. If a follower or consumer purchases a product or service promoted by the influencer and suffers harm as a result, the influencer may be held liable. In cases where the influencer engages in illicit advertising—whether deceptive or abusive—they may be held jointly liable for the damages caused to their followers or consumers. For the philosopher Aristotle, justice is a complete virtue and the foundation that sustains harmony within any community. This concept applies to the context of digital influencers, as corrective justice demands that they be held accountable and that the situation be rectified when harm is caused, whether intentionally or not. Thus, the civil liability of digital influencers and Aristotle's notion of corrective justice are intrinsically connected, as both support the restoration and rebalancing of justice in the event of wrongdoing. Keywords: Civil Liability. Justice. Aristotle. Digital Influencer. |
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