A Contribution to the History of Advertising in Rio Grande do Sul
Rio Grande do Sul´s advertising is now one of the country's leading brands, making it the third largest market in terms of turnover in Brazil. Nonetheless, we lack studies that reveal their roots, clarify their development, account for their achievements and enable them to make their diagnosis...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2008 |
| País: | Brasil |
| Recursos: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/2930 |
| Acesso em linha: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/2930 |
| Access Level: | acceso abierto |
| Palavra-chave: | Communication History of Advertising Advertising gaúcha Comunicação História da Publicidade Publicidade gaúcha |
| Resumo: | Rio Grande do Sul´s advertising is now one of the country's leading brands, making it the third largest market in terms of turnover in Brazil. Nonetheless, we lack studies that reveal their roots, clarify their development, account for their achievements and enable them to make their diagnosis today. In short, our advertising suffers from a deep lack of memory, it does not know its history. The following text compiles notes that we have on the issue, and can serve as the first contribution to reverse this framework and launch a research line on the atema.A matter is the prehistory or primitive phase of propaganda in Rio Grande do Sul. |
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