Igreja Universal do Reino de Deus: análise de um caso de sucesso de estratégia por diferenciação
Is it possible to see elements of an organizational strategy in churches practices, as we can do in public and private organizations? This work intend to show a case study about the Universal Church of the Kingdom of God, and study some factors that can be evidences of a strategic profile. It discus...
| Autor: | |
|---|---|
| Formato: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2006 |
| País: | Brasil |
| Recursos: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Repositório Institucional do FGV (FGV Repositório Digital) |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.fgv.br:10438/3551 |
| Acesso em linha: | https://hdl.handle.net/10438/3551 |
| Access Level: | acceso abierto |
| Palavra-chave: | Universal Church of the Kingdom of God Success Strategy Igreja Universal do Reino de Deus Estratégia Sucesso Administração de empresas Planejamento estratégico - Estudo de casos |
| Resumo: | Is it possible to see elements of an organizational strategy in churches practices, as we can do in public and private organizations? This work intend to show a case study about the Universal Church of the Kingdom of God, and study some factors that can be evidences of a strategic profile. It discusses the success that this church try to show: can it be proved? The conclusion of this study answer these questions. |
|---|