Sánchez Herrera, J., & Pintado, T. (2025). The repurchase riddle. How category involvement and brand personality shape repeat buying behavior across the innovation diffusion cycle.
Citação norma ChicagoSánchez Herrera, Joaquín, e Teresa Pintado. The Repurchase Riddle. How Category Involvement and Brand Personality Shape Repeat Buying Behavior Across the Innovation Diffusion Cycle. 2025.
Citação norma MLASánchez Herrera, Joaquín, e Teresa Pintado. The Repurchase Riddle. How Category Involvement and Brand Personality Shape Repeat Buying Behavior Across the Innovation Diffusion Cycle. 2025.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.