Cita APA

Haenlein, M., Sánchez Herrera, J., & Abril Barrie, M. D. C. (2020). Competitive spillover elasticities of electronic WOM: An application to the soft drink industry.

Citación estilo Chicago

Haenlein, Michael, Joaquín Sánchez Herrera, y María Del Carmen Abril Barrie. Competitive Spillover Elasticities of Electronic WOM: An Application to the Soft Drink Industry. 2020.

Cita MLA

Haenlein, Michael, Joaquín Sánchez Herrera, y María Del Carmen Abril Barrie. Competitive Spillover Elasticities of Electronic WOM: An Application to the Soft Drink Industry. 2020.