Understanding pioneering orientation in tourism clusters: Market dynamism and social capital
The aim of this paper is to study whether and how closed ties and diverse ties moderate the relationship between firms' market dynamism and pioneering orientation in a tourism cluster. We use original data on a sample of 215 firms belonging to the World Heritage Cities of Spain. The results sho...
| Autores: | , , |
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| Tipo de documento: | artigo |
| Data de publicação: | 2020 |
| País: | España |
| Recursos: | Universidad de Castilla-La Mancha |
| Repositório: | RUIdeRA. Repositorio Institucional de la UCLM |
| OAI Identifier: | oai:ruidera.uclm.es:10578/34751 |
| Acesso em linha: | https://doi.org/10.1016/j.tourman.2019.103966 https://hdl.handle.net/10578/34751 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Pioneering orientation Market dynamism Social capital Closed ties Diverse ties Tourism cluster World heritage cities |
| Resumo: | The aim of this paper is to study whether and how closed ties and diverse ties moderate the relationship between firms' market dynamism and pioneering orientation in a tourism cluster. We use original data on a sample of 215 firms belonging to the World Heritage Cities of Spain. The results show a curvilinear U-shaped relationship between market dynamism and pioneering orientation. This relationship is accentuated by higher closed ties, and is attenuated by higher diverse ties. Managers are advised to pay attention to changes in consumers’ needs so as to identify first-mover opportunities. Furthermore, firms located within tourism clusters might benefit from developing social capital. Specifically, managers should strengthen their closed ties when market dynamism is high and their diverse ties when the first changes in the market emerge. |
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