Guerola-Navarro, V., Oltra Badenes, R. F., Gil Gómez, H., & Guzman-Duque, A. (2026). Customer relationship management (CRM) and Innovation: An empirical study about their impact on firm performance.
Citação norma ChicagoGuerola-Navarro, Vicente|||0000-0002-0367-6319, Raúl Francisco|||0000-0002-1522-8230 Oltra Badenes, Hermenegildo|||0000-0002-7985-2454 Gil Gómez, y Alba Guzman-Duque. Customer Relationship Management (CRM) and Innovation: An Empirical Study About Their Impact On Firm Performance. 2026.
Citação norma MLAGuerola-Navarro, Vicente|||0000-0002-0367-6319, Raúl Francisco|||0000-0002-1522-8230 Oltra Badenes, Hermenegildo|||0000-0002-7985-2454 Gil Gómez, y Alba Guzman-Duque. Customer Relationship Management (CRM) and Innovation: An Empirical Study About Their Impact On Firm Performance. 2026.