Damm, R., & Rodríguez Monroy, C. (2011). A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management.
Citação norma ChicagoDamm, Raphael, y Carlos Rodríguez Monroy. A Review of the Customer Lifetime Value As a Customer Profitability Measure in the Context of Customer Relationship Management. 2011.
Citação norma MLADamm, Raphael, y Carlos Rodríguez Monroy. A Review of the Customer Lifetime Value As a Customer Profitability Measure in the Context of Customer Relationship Management. 2011.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.